One of the big illusions that the crypto market brings to people is that it is easy to issue coins, easy to assetize, and easy to exit, which makes people ignore the fact that the growth of asset stimulation (including token/NFT/point issuance, task platform, incentive test network, etc.) is always one-time, and the real sustainable growth comes from sustainable income brought by sustainable business models.

The first step to sustainability is to have a reliable source of income. Objectively speaking, Crypto has not achieved large-scale adoption, which also means limited protocol income. Generally speaking, there are two sources of protocol income. The first type is external sources. For example, Tether can earn income by earning the interest rate difference between RWA and Stablecoin.

The second type is internal sources. For example, public chains can earn Gas Fee, exchanges can earn transaction fees, and on-chain transactions and secondary market transactions are both objective transactions.

Now 90% of projects do not have a real economic model