The world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, Binance, today announced that its product Binance Feed has been rebranded to Binance Square. The decision to rebrand follows the platform’s evolution from a simple content aggregator to a vibrant social platform, with user-generated content being a key addition.

With the recently added user-generated content feature in place, registered Binance users across most markets are now able to create their own content and actively participate in community discussions on the platform.

On top of that, Binance Square has also recently introduced unique monetization features that both users and creators can enjoy. There is a tipping option to reward creators for their content contributions, incentives for users through crypto boxes, as well as an affiliate commission program. More monetization features and product enhancements are planned for release within the near future, as Binance Square commits itself to building a robust social platform that is geared for the future.

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