Ethereum’s true potential is not being fully appreciated by the broader market, but refined messaging and a clear value proposition could change that, according to executives from institutional staking firm Attestant. Despite lagging interest in U.S. Ether ETFs and complaints about ETH's price performance, the executives remain bullish on Ethereum’s long-term prospects.
Attestant's chief business officer, Steve Berryman, and strategic adviser, Tim Lowe, emphasize that Ethereum could easily gain traction with institutional investors—if its messaging were more concise. While Bitcoin has secured its spot as "digital gold," Ethereum still lacks a clear narrative. Lowe believes that with better marketing and a focus on Ethereum's diversification potential, institutional interest will naturally grow over time.
Simplifying Ethereum for Wall Street
Lowe highlights that Ethereum has more complexities than Bitcoin, which makes it harder for non-crypto investors to grasp. Is Ethereum an “app store,” a “blockchain-based internet,” or “digital oil”? Right now, it’s difficult for traditional finance players to answer that question. According to Lowe, for Ethereum to secure a spot in diversified portfolios, it needs a unified value proposition and clearer communication.
While the recent launch of Ether ETFs in the U.S. didn’t meet market expectations, seeing significant outflows since July, Lowe remains confident. He predicts that as Ethereum’s messaging improves and the concept of diversification becomes more appealing to traditional investors, Ethereum will eventually permeate the broader financial landscape.
Staking: A Major Future Selling Point
Berryman believes that staking will become a key driver of Ethereum’s institutional adoption. Investors could earn around 4% annually through staking, a huge incentive for ETF holders. However, U.S. regulators currently prevent staking from being included in ETFs. While this limitation was necessary for fund launches, Berryman hopes that staking will eventually be introduced, increasing Ethereum’s appeal as a long-term investment.
Ethereum’s Superior Economic Model
While Bitcoin’s capped supply of 21 million coins gives it the reputation of being a "harder" asset, Lowe argues that Ethereum’s economic model is actually more appealing. Unlike Bitcoin, where rewards are sold by miners, Ethereum’s gas fees take ETH out of circulation, reducing the overall supply. This “burn” mechanism, combined with Ethereum’s lower issuance rates compared to Bitcoin, makes it an attractive option for value-driven investors looking for long-term gains.
With clearer messaging and continued development, Ethereum could become a top choice for Wall Street in the near future.
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