Binance, the world's largest cryptocurrency exchange, has invested in Blum, a decentralized exchange (DEX) integrated with Telegram, through its venture capital arm, Binance Labs. This investment is set to accelerate Blum's development and boost its visibility in the global crypto community.

Blum, which launched on April 19, quickly made waves by attracting over 100,000 sign-ups within a single day. Its integration with Telegram, a messaging app with over 950 million monthly users, provides Blum with unparalleled access to a vast potential audience. Currently, Blum boasts more than 60 million registered users and has become one of the top three cryptocurrency platforms worldwide.

Despite being a decentralized exchange, Blum engages users with a tap-to-earn mechanism that rewards them for simple tasks like watching videos or connecting their TON wallets. This gamified approach has led to over 30% of users linking their wallets and a Telegram channel with 22 million subscribers.

The community is buzzing about Blum’s upcoming airdrop on September 20, where the $Blum token will debut on Binance and other major exchanges with an expected initial price of $0.1667. This event is likely to boost Blum's market presence, attracting new users and investors.

Blum's future looks bright with its forthcoming memepad feature, which will allow users to mint and trade tokens directly on the platform. The platform has also partnered with prominent cryptocurrency platforms like 0KX, vybit, and vitget, and collaborated with famous musicians and rappers to enhance its appeal.

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