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Executives of institutional staking company Attestant recently said that Ethereum needs to improve its marketing strategy to attract Wall Street investors. Despite the sluggish demand for Ethereum ETFs in the United States and the poor performance of ETH prices, they are still optimistic about the prospects of Ethereum. đ
Attestant Chief Business Officer Steve Berryman and Strategic Advisor Tim Lowe emphasized that key factors such as improved marketing, investment diversification and token economics optimization will stimulate market interest in Ethereum in the long run. Lowe believes that Bitcoin has occupied the main attention of institutional investors with its simple positioning as "digital gold", while Ethereum needs more precise information transmission. đ
In addition, Berryman said that if a staking mechanism can be introduced in ETFs, it will make Ethereum more attractive to investors. At present, the U.S. Securities and Exchange Commission (SEC) has not approved ETFs that include staking functions, mainly due to factors such as liquidity. đ
Lowe also pointed out that Ethereum's economic model is better than Bitcoin. He explained that paying ETH gas fees actually reduces the circulation, which is more attractive to long-term investors who focus on value. đ
Overall, despite market volatility, Ethereum is expected to attract more institutional investors in the future by optimizing strategies and clarifying its positioning. đŒ
