One of the dumbest things investors say is "it's really hard to get people to change their daily workflow."

Yes, it's really hard if your product is undifferentiated.

It's easy if your product is 10x better than encumbents.

@ChatGPT, @Perplexity, @Replit, @AnthropicAI claude, and @cursor_ai saw exponential adoption despite daily workflow disruption.

Employees will have no choice but to go through the early humps of learning your tool if it's genuinely 10x better.

Otherwise, they'll get fired for being less productive than they ought to be.

Financial switching costs include:

1. Subscription cost of new solution

2. Old solution contract lock-in and potential temporary double spend

Non-financial switching costs include:

1. Getting used to new interfaces

2. Learning layouts of key buttons

3. Adjusting to keyboard shortcuts

4. Perfecting the nuances of prompt engineering and articulation

It's quite simple, really. New workflow products need to be 10x better than incumbents including the switching costs.

Conclusion:

- Don't be afraid of expending time and resources to build new workflow solutions.

- Be afraid of building undifferentiated ones.