Odaily Planet Daily News: Coinbase's Ethereum Layer2 network Base has achieved remarkable results recently, highlighting the key role of marketing strategies in the development of blockchain projects. According to data in a blog post released by Coinbase, its "Onchain Summer" event attracted more than 2 million independent wallets to participate, generating more than $5 million in minting income for creators. Although Base is not the industry leader in technological innovation, it has leapt to become the second largest Layer2 network with a market share of 18%, second only to Arbitrum One, thanks to Coinbase's marketing resources and user base. The success of Base is mainly attributed to the following factors: Coinbase's ample marketing budget, simplified user entry process, and support for meme coin transactions. However, industry experts pointed out that there is still uncertainty about the long-term sustainability of Base, especially the user retention rate after the promotion ends. It is worth noting that Coinbase's first quarter 2024 financial report showed that "other" transaction revenue, including Base sorter fees, reached $52.5 million, reflecting the commercial potential of the project. (Coindesk)