1. Why is marketing “crypto” so difficult: Crypto is facing an identity crisis
A lot of this has to do with the name itself — “crypto” — but we’ll get back to that in a moment. It’s no secret that marketing anything in crypto can feel like swimming upstream, but why? It’s not just the technical jargon or the occasional headlines about hacks and scams. If you’re not an NFT, a meme coin, or the latest hype project, good luck getting noticed. As for mass adoption — which, in my opinion, is the ultimate goal — we can pretty much forget about it for now. Click to read
2. a16z: A must-read list for crypto builders and founders in 2024
Sharing reading is our spirit and tradition. We share book lists and publish podcasts where we discuss not only what to read, but how and why to read! Here are some of the books we curated for the 2024 Crypto Startup Accelerator (CSX) Free Library. Click to read
3. Messari: Latest progress of TON mini games
In August, the Web3 gaming sector led in terms of deal count, with 24 projects receiving funding and raising a total of $66.4 million. Within Web3 gaming, investor interest in projects based on TON (a layer-1 blockchain integrated with Telegram) has risen over the past month. Click to read
4. Why I’m still skeptical of the BTCFi thesis
In traditional finance, gold is used as a hedge against inflation because its value generally increases as inflation rises. Gold is not an asset that generates income; its returns come entirely from price appreciation. In fact, gold can even generate negative returns due to storage and insurance costs. Investors choose gold to preserve purchasing power, not to earn income. There is no free lunch: you can't have it both ways. Click to read
5. Escape from the Casino: How Tokenized Assets Will Save DeFi
Ethereum co-founder Vitalik Buterin recently created a thread on Crypto Twitter, writing that DeFi “feels like an Ouroboros [a snake biting its own tail]: the value of crypto tokens is that you can earn a yield on them, and those yields are paid by people who trade crypto tokens.” Click to read
