Binance, the world's largest cryptocurrency exchange, has announced that it will comply with new financial promotion regulations from the UK Financial Conduct Authority (FCA).

This announcement comes amid a tightening of cryptocurrency regulations around the world. In September, the FCA issued warnings to 143 entities, including major exchanges such as KuCoin, Bybit, BitMex and HTX (formerly Huobi), for potentially promoting their services without permission.

In the case of Binance, the company has launched a new domain for its UK users, which will only display products and services permitted by UK law. Gift cards, referral bonuses, academics and research will not be available to UK users.

Binance has also announced a partnership with local peer-to-peer lending site Rebuildingsociety. This partnership will allow UK users to take out cryptocurrency loans through Rebuildingsociety.