The price of Feitian Moutai plummeted, falling below 2,600 yuan before Mid-Autumn Festival!
Recently, a piece of news in the market shocked many investors and liquor distributors - the price of Feitian Moutai, which had been rising steadily, suddenly fell sharply before the Mid-Autumn Festival, and the market price fell below 2,600 yuan.
For a market that is accustomed to news of price increases every Mid-Autumn Festival, this change is undoubtedly a huge reversal.
In fact, the price of Feitian Moutai has maintained a steady upward trend in the past few years.
From the post-90s to the post-00s, young people who do not drink alcohol and do not like the drinking culture have gradually joined the ranks of buying, reselling and hoarding Moutai.
On JD.com, the number of people who made reservations for Feitian Moutai at a price of 1,499 yuan once exceeded 2 million.
Moutai is regarded as a consumer product, luxury product, collectible and even an investment product, and many people regard it as a "commodity" that can make money.
Things are different this year.
From the close of May 7 to the close of June 13, Kweichow Moutai's share price fell by more than 11%, and its total market value evaporated by 270 billion yuan.
Concerns in the market continue to spread, and the price is discussed every day in the wine buying group. Some scalpers even said: "Now everyone has no confidence and the price is unstable.
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There are many reasons behind this drastic price fluctuation.
On the one hand, with the increase in social inventory, the market demand and supply relationship for Moutai has changed.
On the other hand, changes in the overall macroeconomic environment have also affected the market performance of high-end consumer goods to a certain extent.
At the same time, leading wine companies have been upgrading their digital marketing and striving to get closer to the C-end market.
How will the price of Feitian Moutai go in the future? This is a question that many investors and consumers are concerned about.
Analysts believe that although prices may adjust in the short term, in the long run, the growth rate and quality of the liquor industry are still expected to remain at a high level due to the high degree of branding and increased market concentration.
In particular, high-end and regional liquors will continue to lead market development.
In this context, it becomes more important for consumers to choose products that suit their needs.
For investors, the key is to look at market fluctuations rationally and make investment decisions prudently.
In any case, the price change of Feitian Moutai has sounded the alarm for the market, reminding all participants to pay attention to market dynamics and reasonably anticipate future development trends.
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