You probably already have a dizzying vision when they constantly say "the project is fundamental", "it's fundamental", etc. But what is a "fundamental" project in reality?
Let's look at the concept of "hype". Hype is an advertising format that goes beyond the normal understanding of advertising.
Remember which real-life projects were really hyped?
I know a little about the catering industry and I can say that Heinz Ketchup was and remains a truly hyped project. It is still considered the standard of ketchup, almost all over the world! Although in fact it is made of shit and sticks and its taste is so-so, but the Heinz project has a number of key fundamental factors (we will list the cross-over with crypto projects):
- Huge advertising costs for the end consumer in all resources;
- Regular expansion of the range;
- Coverage of different market segments (shops, catering).
However, any hype has a feature, I call it "hype expiration date".
Now, in the era of the end of WEB 2.0 and the beginning of WEB 3.0, the shelf life of hype has noticeably shortened, compared to, for example, the 2000s, when not everyone had a local network, and we saw advertisements only on TV and on the bulletin board in the entrance (and Heinz appeared much earlier).
Now, any crypto market project that is a bastard flies around the world in a month, which means that projects have no time to adapt at all. It will not be possible to launch an MVP and sit and watch user reviews, and then push off in some direction from this, and then sit down with the whole team to drink tea and discuss what feature we should develop now so that the hamsters do not run away.
ANY FUNDAMENTAL PROJECT CAN BE HYPE, BUT NOT ANY HYPE PROJECT CAN BE FUNDAMENTAL. The hype passes - the project goes bad if nothing fundamental is rolled out.
The problem is that behind the mask of aggressive marketing and the lack of a crypto startup roadmap, a novice investor can make a mistake and leave the project at the wrong time (by the way, risk management should be used here).
Now let's look at Notcoin - an ultra-hype project = a fundamental project. Now the hype is starting to die down and the project may go bad if new features and utility of their token do not appear soon (as by the way, they promised at the very beginning).
In general, hype tends to go bad, don't get poisoned.
