Author: TechFlow
Many years later, facing the silence of Ethereum, Justin Sun will recall the summer of 2021 when the stablecoin wave was set off on the TRON chain due to DeFi Summer.
Summer doesn’t repeat, but it does. If you missed the last asset issuance frenzy, don’t miss SunPump in 2024. The reason is simple: you can always trust Sun’s control of hot spots and grasp of the underlying trends in the cryptocurrency world.
From the strategic alliance with USDT, to the acquisition of Huobi HTX and WBTC, as well as the latest Memecoin asset issuance platform SunPump, TRON has entered the public chain competition from an angle that was unexpected but reasonable.
Qin lost its deer, whoever gets the grass roots gets the world
Weakness and ignorance are not obstacles to survival, arrogance is.
From 2021 to 2023, everyone thought that the competition among public chains might be like this. The golden combination of "Ethereum + Uniswap" allowed Ethereum to firmly sit on the throne of the only carrier of the on-chain ecosystem. Uniswap is the final destination of all on-chain transactions. Under this model, on-chain asset launch platforms and traditional CEXs occupy the focus of all traffic and funds.
However, the inscription changed everything in 2024, and people saw the potential of Bitcoin for the first time. Especially in terms of possible applications beyond digital gold, Bitcoin was accepted again as an asset launch platform as it was accepted by retail investors again. Before that, most Bitcoins had never moved, and the value of the inscription was to convert the beta gains of the hoarders into the alpha gains of retail investors.
Thus, Pump.Fun was born on Solana, and the click-to-earn game was born on TON. Compared with Ethereum and its L2 Blast and Base, these “old chains” are more playable. Especially Solana, which has long been known as the “Wall Street Chain”, has also lowered its profile to play with the grassroots group.
God rewards hard work, and the market has given Pump.Fun rich rewards. As of now, Pump.Fun's revenue has officially exceeded 100 million US dollars, and the Memecoin deployment on it has reached nearly 2 million.
This is the second asset issuance narrative update after Uniswap, and is a footnote given by history to the Memecoin launch platform.
History always follows a similar rhyme. Uniswap appeared, so it is time for Sushiswap to appear. In mid-August 2024, Justin Sun announced the official launch of SunPump. Although SunPump is a product of Sun.io, everyone knows that the biggest highlight and the most conspicuous label of SunPump is still Justin Sun himself.
This is not a problem. At least the cold start and traffic problems that plagued other similar platforms disappeared under Sun's Pump. Instead, the daily revenue surpassed Pump.Fun 10 days after its launch.
But don’t underestimate SunPump. If you think it’s just a copy of Pump.Fun, you’ll be falling into the mainstream. SunPump can be regarded as the new asset launch platform that is most suitable for grassroots users. It will be newer every day and even newer than new.
SunPump on TRON, the No. 1 in the competition.
Continuing from the above, unlike the previous cycle, Ethereum is now facing a new strategy from the old blockchain. TON, Solana and TRON are all like this without exception, and their tactics are roughly the same: surpassing VC, abandoning the off-chain, and focusing on the on-chain grassroots to surround the high FDV air value coins in the exchange.
The features of SunPump are not inferior to those of Pump.Fun, which can be summarized in the following three points:
• Extreme emotions, refuse to be serious. From SUNWUKONG, which opened when Black Myth was launched, to Sundog’s parody and self-mockery, in terms of playing with traffic, no one can compete with the platform supported by Justin Sun.
• TRON Select, linked to Huobi HTX. SunPump bears the historical responsibility of TRON to increase traffic, and the traffic generated on the chain still needs to be amplified by CEX. SunPump has contributed several Memecoins that have doubled in value to Huobi HTX, such as SUNCAT, FOFAR, etc.
• Optimize in place and save money. The biggest problem hindering on-chain transactions is cost. Ethereum is slow and expensive, Solana is fast enough but has MEV, and TRON's MEV is even less than Solana. After all, this is the chain used by tens of billions of USDT.
From many perspectives, Justin Sun’s traffic, Huobi HTX’s liquidity, and TRON’s traffic all meet at SunPump, creating the Meme Summer of 2024.
Air that can be hyped has value, and air that has no hype value is just air.
As the public chain has developed to this day, the competition of technical routes is no longer important. What is more important is the real users on the chain. If it is replaced by the way to acquire Web2 users, then this term can be broken down into two parts: buying volume and local promotion.
If you understand this, you can understand the importance of SunPump. Unlike the logic of DeFi on the chain, the value of Memecoin lies in the retention of real users. After all, creating multiple addresses for profit is not very meaningful for Memecoin. TRON has long been regarded as a USDT transaction chain, but with the support of SunPump, there are signs of transformation.
In less than half a month, SunPump has gathered 20,000 DAU users and created more than 70,000 Memecoins, not to mention a 99% gas reduction and tens of millions of dollars in ecological incentive support.
With the help of a series of combined punches, SunPump has become the second largest on-chain Memecoin launch platform after Pump.Fun, achieving Pump.Fun's eight-month accumulation in just half a month.
The shape of the new Meme King has taken shape, but this is just the beginning, and there will be more to come in the future.
Continuous evolution, the turning point for users to go on-chain
In economics, the Lewis turning point describes the moment when a state of surplus labor turns into a shortage, and the number of labor forces does not rise or fall smoothly relative to economic development, but suddenly goes to its opposite.
Now, Web3 is facing the same dilemma. On the one hand, there are more chains than people. Ethereum L2 has reached 150+, and the number of active addresses of various public chains has long been in the millions, but the number of active users and real users may be only hundreds or thousands. For example, the number of transfers after StarkNet issued the coin is only in the pitiful single digits.
TRON is one of the few public chains with real users, real transactions, and real uses. With the global circulation of USDT, TRON and TRX have real scenarios, which provides stable price support.
Guided by this idea, the development of SunPump is also different from other Memecoin launch platforms. The most important thing is the wealth-making effect - no wealth creation, no encryption.
To talk about getting rich, we must first talk about user experience. A good experience is the primary prerequisite for users to be willing to use it. On SunPump, one-click coin issuance has become a reality, a picture is a meme, thirty or fifty dollars are needed to form liquidity, there is no listing fee, no market fee, and no pledge fee. Everything is done to achieve the ultimate in asset issuance.
After solving the problem of asset issuance speed, a strong wealth-creating effect is still needed to drive it. In this regard, Brother Sun’s answer is to introduce off-chain liquidity, which is different from Pump.Fun.
Although Pump.Fun allows users to mint tokens with 0 Gas Fee, it mainly "selects" the preferred currencies to be listed on Solana DEX Raydium. Among the millions of currencies on it, only about 1% of Memecoin can eventually be listed.
Admittedly, the liquidity of on-chain DEX is naturally not as good as that of CEX, but the high threshold for listing coins has caused CEX to become a slaughterhouse for VCs and exchanges targeting retail investors.
Justin Sun’s countermeasure is to select the best from the best, and send the best products in SunPump to Huobi HTX to create high-quality products and increase the wealth effect of users participating in them. For example, the cats and dogs (SUNDOG and SUNCAT) that have been launched online one after another have made early participants earn a lot of money.
A duck knows first when the river water warms in spring, and Brother Sun is still the man who understands traffic best in the entire industry.
Needless to say, the characteristic of Memecoin is that it is large in quantity and sufficient in quantity. When a hot topic comes, interested people only need to pay an extremely low cost to price the sentiment. The liquidity will either rise with the market heat or return to silence with the decline of sentiment.
The Bonding Curve pricing model plays a role in this. In simple terms, the curve allows users to add initial liquidity at a very low cost, and the price will rise as the purchase volume increases and fall as the sales volume increases, thus favoring the first-come-first-served participants, that is, the transactions of the later ones will make the earlier traders profit.
There is no doubt that if this situation is out of control, it is easy to turn into a Ponzi scheme, which will open and close suddenly and disappear in a flash. Therefore, in terms of design, SunPump is linked to TRON's main DEX SunSwap. When the market value of a token reaches a certain condition, SunPump will inject the preset liquidity funds into SunSwap and execute token destruction to adjust the market circulation.
If the trading volume is good enough, then it can be listed on Huobi HTX and obtain more abundant liquidity support. On the premise of meeting the Huobi HTX listing review standards, as long as the project on SunPump maintains a 3-day average daily trading volume of more than 10 million US dollars, or the market value reaches 30 million US dollars, it can be listed on Huobi HTX, organically integrating the exchange's asset discovery and on-chain asset issuance.
Not only that, after the launch of Huobi HTX, a series of support policies will continue, and marketing activities such as mining, airdrops, contracts and traffic will follow up, changing the previous VC endorsement, project party concessions, and finally the listing process of retail investors, truly achieving an era of change in which everyone can issue coins and everyone can be listed.
It can be said that SunPump can stand out among a number of Memecoin issuance platforms, which is a concentrated display of comprehensive strength and has great development potential. If Sushiswap launched a vampire attack on Uniswap, then SunPump is an enhanced upgrade of Pump.Fun. The two are in the same track, but the playing methods are completely different.
Conclusion
After the launch of SunPump, TRON and Huobi HTX were also recognized by the public again. Returning to the grassroots group and continuously working for the growth of users’ wealth is the right way for Web3 products to compete.
We believe that flowers will bloom again, and SunPump will allow everyone to find their own value in Meme, which may be economic value or SUNWUKONG's destiny.
