Blum CEO Talking about Tap-To-Earn Airdrops

The CEO of Blum Gleob Kostarev, said that

“We’ve been waiting for mass adoption for quite a long time, and we finally get this mass adoption through Telegram.”

According to a former Binance executive.

“Around half of the tap-to-earn gamers on Telegram are completely new to crypto, and the messaging app could open up the tech to mass adoption.”

Gleb Kostarev, a former vice president and regional head at Binance, told Cointelegraph at Korea Blockchain Week that of the 50 million registered users of his new Telegram Mini App tap-to-earn game and exchange called Blum, half were crypto newcomers.

“Based on our data and our surveys in the community, 50% said that they hadn’t interacted with Web3 before,” he said.

“There were always some questions about whether this audience on Telegram can be converted to Web3,” Kostarev said. “Those users are real, and they can go to exchanges, they can register, they can become Web3 users”

Kostarev believes Telegram can help to increase access to decentralized finance (DeFi) apps, which he says have been hamstrung by Apple and Google’s restrictive mobile app policies.

He said that as many as 80% of centralized exchange users access the platform via mobile phone, which is “the issue for DeFi adoption.”

“[DeFi projects] have websites, while the majority of users prefer mobile platforms,” Kostarev said. 

He noted that Apple’s App Store and Google’s Play Store have “a lot of issues” with DeFi and non-fungible tokens (NFTs).

Related: Telegram-style ‘mini DApps’ come to Line with Kaia mainnet launch

In particular, Apple has long restricted its mobile apps to using only its in-app payments solution, which doesn’t support cryptocurrencies or NFTs and lumps on a 30% fee.

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