According to ChainCatcher, the "decentralized Twitter" project Bluesky saw a surge of 1 million users after Brazil banned X, attracting a large number of new users in just three days. The platform faced technical challenges as its traffic surged 15 times over the weekend. Bluesky was co-founded by former Twitter CEO Jack Dorsey and has similar functions to X, allowing users to post text updates, share photos and forward content. Its registration was fully opened in February this year.
Brazil's Supreme Court upheld a ban on X for failing to comply with a judicial order to remove illegal content and for not appointing legal representatives in Brazil. The decision shuts down X's operations in the world's sixth-largest market. The court also imposed a fine of 50,000 Brazilian reals per day on users who try to circumvent the ban and could face criminal charges.
While X faces legal and financial woes, Bluesky is quickly adapting to new users, starting to publish content in Portuguese and offering localized tutorials. Brazilian President Luiz Inácio Lula da Silva has directed his followers to alternative platforms, including Bluesky.
