Grayscale, a prominent crypto asset manager, has intensified its efforts for a spot Bitcoin exchange-traded fund (ETF) approval by registering retail-facing advertisements for its Bitcoin Trust with the U.S. Securities and Exchange Commission (SEC).

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Analysts Link Ads to Spot Bitcoin ETF Push

Marty Party, a renowned crypto analyst, highlighted this move in a recent tweet, suggesting that these advertisements are geared towards Grayscale’s anticipated spot Bitcoin ETF. This initiative follows a recent court ruling favoring Grayscale against the SEC’s rejection of its ETF application.

Grayscale’s Strategic Shift in the ETF Race

Grayscale has expressed intentions to transform its Bitcoin Trust into an ETF, aligning the trust’s price more closely with Bitcoin’s actual market value. This change is expected to eliminate the current discount on the trust and bring additional benefits to investors.

Google’s Policy Change Bolsters ETF Hopes

The development coincides with Google’s policy revision to allow crypto trust advertisements. This shift in Google’s stance is stirring speculation in crypto circles, with many interpreting it as a harbinger of imminent ETF approval.

Potential Impact of an ETF Approval

Grayscale, alongside other institutional giants like BlackRock and Fidelity, has been actively amending filings and addressing regulatory concerns in its pursuit of ETF approval. The firm manages over $25 billion in assets. Analysts are optimistic about an ETF approval possibly arriving as early as January 2024, with predictions of Bitcoin reaching a record high of $100K by December 2024.

Bitcoin’s Market Movement

In the wake of these developments, Bitcoin has shown signs of recovery from a recent dip. At the time of writing, Bitcoin is trading at around $40,808, signaling a positive sentiment in the market.

Anticipation for ETF Approval Grows

Grayscale’s latest moves and the broader market dynamics indicate growing optimism for a spot Bitcoin ETF approval. Such a milestone could significantly influence Bitcoin’s price and the overall crypto market.

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