According to ChainCatcher, Aptos Labs announced a strategic investment in Mereo, aiming to change the connection between artists and fans through an innovative fan interaction platform and address the issue of asset reselling related to intellectual property.

The Mereo platform helps artists identify and reward real fans. Fans gain access to real assets through historical behaviors and enjoy benefits such as early purchase of goods and enhanced live experience. These contributions are recorded on the chain in the form of non-transferable digital assets.

Aptos Labs uses the Digital Asset Standard (DA) to develop new solutions to ensure that artists distribute assets to loyal fans through non-transferable tokenized assets to prevent reselling.