Donald Trump's DeFi Project
Former United States (US) President and Republican presidential nominee Donald Trump has announced the rebranding of his crypto platform from "The DeFiant Ones" to "World Liberty Financial."
In a video shared with his 90 million followers on X, Trump outlined his vision to establish the US as a global leader in cryptocurrency.
.@worldlibertyfi pic.twitter.com/mwhVIzPJyq
— Donald J. Trump (@realDonaldTrump) August 29, 2024
He declared:
“This afternoon, I'm laying out my plan to ensure that the United States will be the crypto capital of the planet. They want to choke you. They want to choke you out of business. We’re not going to let that happen.”
His campaign has already garnered around $25 million in crypto-related donations, indicating significant support.
The rebranding effort features active involvement from his sons, Donald Trump Jr. and Eric Trump, with Eric describing it as a "new era in finance."
Excited to announce the launch of @WorldLibertyFi! A new era in finance is here. #Crypto #DeFi 🇺🇸🇺🇸🇺🇸
— Eric Trump (@EricTrump) August 28, 2024
However, specific details about World Liberty Financial's objectives remain unclear.
Despite this, the platform's Telegram channel quickly gained over 52,000 subscribers following the announcement.
At the time of writing, the number is closing on 58,000.
Just an hour before Trump's reveal, the channel also issued a warning about potential scams, raising concerns.
Donald Trump Jr wrote on X on 7 August:
“We're about to shake up the crypto world with something HUGE. Decentralized finance is the future — don't get left behind.”
We’re about to shake up the crypto worldwith something HUGE.
Decentralized finance is the future—don’t get left behind. #Crypto #DeFi #BeDeFiant
— Donald Trump Jr. (@DonaldJTrumpJr) August 7, 2024
The announcement had raised eyebrows, given the multiple iterations of Trump NFTs already in the market.
World Liberty Financial to Provide Access to DeFi Tools for Investments
The World Liberty Financial website hints that the platform will serve as a DeFi front end, offering users access to "decentralized finance's best tools for secure, high-yield crypto investments," and urging them to "join the financial revolution today!"
The site's metadata further promotes it as "the only crypto DeFi platform supported by Donald J. Trump."
A trademark filed for World Liberty Financial in mid-July also indicates a focus on DeFi.
Alex Golubitsky, the attorney who filed the trademark, confirmed that it aligns with Trump's crypto ventures, directing further inquiries to the press office at worldlibertyfinancial.com.
Trump, along with his son Eric, has been promoting World Liberty Financial as his latest venture into the crypto space.
I have truly fallen in love with Crypto / DeFi. Stay tuned for a big announcement…@Trump @realDonaldTrump @DonaldJTrumpJr
— Eric Trump (@EricTrump) August 6, 2024
This comes on the heels of Trump's launch of a fourth NFT collection earlier this week, following the success of his previous million-dollar sales of crypto collectibles.
In tandem with these efforts, Trump is also pledging to make the US the "crypto capital of the planet" if he is elected.
Trumps Political Aspirations Revolve Around Crypto
These initiatives, though distinct from his presidential campaign, are closely aligned with Trump's political brand and are being heavily marketed to his base.
The convergence of his political ambitions and private crypto ventures represents a novel strategy in both campaigning and business, potentially ushering in a transformative era for both the financial and political sectors.
Markets are watching closely, with anticipation growing around Trump's next moves.
His deepening engagement with the crypto space signals a calculated effort to win over crypto enthusiasts and appeal to this increasingly influential voter segment.
