**Bloomberg Integrates Crypto Betting Data for Election Odds**

Bloomberg LP is now featuring election odds data from Polymarket, a crypto betting platform, on its Terminal, as announced by Michael McDonough, Bloomberg’s chief economist for financial products. This move highlights the increasing relevance of prediction markets in political trend analysis and the growing adoption of Web3 by traditional finance.

- **Integration Details**: Polymarket odds for the U.S. presidential election are now available alongside data from other prediction markets like PredictIt.

- **Platform Reach**: Bloomberg Terminal, a leading financial data service, boasts around 350,000 global subscribers.

- **Polymarket**: Built on the Polygon network, it allows users to bet on various event outcomes using transparent onchain data and smart contracts.

- **Market Activity**: Nearly $760 million has been bet on the November 4 U.S. presidential election, with Trump currently having slightly better odds than Harris.

- **Competition**: Polymarket faces competition from platforms like Solana-based Drift Protocol’s BET, which recently surpassed it in daily trading volume.

This integration underscores the blending of traditional financial tools with innovative blockchain-based prediction markets.