What is the charm of DOGS? Major exchanges are in a mess for a dog, it's really crazy!
Recently, a storm caused by DOGS unexpectedly pushed several leading exchanges to the forefront of public opinion. This seemingly simple airdrop user welfare activity actually exposed the profound differences in the operating strategies, attitudes and even bottom lines of major exchanges, and invisibly intensified the competition for users in the circle.
First of all, Bybit's response can be described as a quick cut. Faced with the strong dissatisfaction of users who did not receive the expected benefits, Bybit chose to directly and firmly state its position: the activity quota is full and the illegal accounts are not eligible, which means that the responsibility is not on the platform.
Compared with Bybit's decisiveness, OKX is more cautious. After observing the fluctuations in user emotions, OKX quickly adjusted its strategy and launched its own DOGS activity, but the rules were more complete to avoid repeating the same mistakes.
In this storm, Binance is undoubtedly the biggest winner. Its mature new issuance mechanism, perfect activity rules and clear redemption process have won wide acclaim from users. Binance can respond so calmly because of its deep technical background and rich operating experience. With its steady and steady strategy, Binance has not only consolidated its position, but also further improved the user experience.
It is not difficult to find that the competition for users among major exchanges has become increasingly fierce. With the intensification of the competition for existing stocks in the circle, exchanges have to use various means to attract new users and retain old users. And this wave of DOGS activities is a concentrated reflection of this trend. This incentive method based on user behavior also highlights the embarrassing reality of the current digital currency market: the growth dividend in the circle has become increasingly scarce, and exchanges have to compete more fiercely for limited user resources.
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