How to attract attention to advertising in cryptomarketing - research.

In crypto marketing, companies are constantly looking for ways to attract users' attention and make their advertising effective. With the growing popularity of cryptocurrency and blockchain, the ability to competently carry out marketing in this industry is becoming a task of first importance.

A recent study has revealed which technique could turn modern crypto marketing on its head.

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Ads attract 65% more attention

The results of the report prepared by MAGNA Media Trials and Adlook may surprise you. Adelaide's Attention Unit (AU) metrics revealed one factor that was able to increase ad attention by as much as 65%. This factor was the optimization of advertising before its algorithmic placement, or automatic purchase (English programmatic bid).

The AU metric evaluates hundreds of quality signals and eye tracking data, and then analyzes all the results obtained. This is how it determines whether the advertisement will attract the attention of consumers.