The announcement is about Sony Group launching a Layer-2 blockchain platform called Soneium, developed by its blockchain subsidiary. This is part of Sony's plan to expand its presence in the technology sector.

In partnership with Startale Labs, Sony is building a proprietary blockchain focused on applications in the entertainment and gaming industry, which is expected to improve user experience through blockchain technology, such as the use of NFTs for in-game assets.

The Soneium platform aims to develop new financial models and services in the entertainment industry, emphasizing the importance of creating new value in the Web3 space.

Sony has launched the Soneium Minato testnet and the Soneium Spark incubation program, aiming to attract developers and build a strong ecosystem for decentralized applications (dApps).

The incubation program not only provides financial support of up to $100,000 to qualified projects, but also includes technical workshops and support from industry experts.

In addition, Sony is also collaborating with Astar Network to provide liquidity and digital assets for the testnet phase.

Finally, Jun Watanabe, president of Sony Block Solution Labs, expressed his desire to build a fan community around creators and seek partners with a shared vision to develop new values ​​for Web3, expanding Web3 services into people's daily lives.

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