Aha & Company Co., Ltd., operator of the social Q&A community Aha(AHT), recently announced a joint research agreement on token economy with Professor Hyuk-Goo Kwon's research team at Nanyang Technological University (NTU) in Singapore. NTU is one of the top two public universities in Singapore, ranking 15th in the 2024 World University Rankings. This collaboration aims to explore the relationship between tokenomics and services based on the Aha Community case, conducting data-driven research on how token economy influences service growth. Aha Community is a social Q&A platform where users can ask and answer questions, earning rewards in the form of AHT tokens. The collaboration with NTU will provide valuable insights into the potential of token-based incentives in fostering community engagement and service adoption. The research findings will contribute to the growing body of knowledge on token economy and its applications in various industries.