đïžIs 2017, from Iced Tea to Blockchain Hype and the Pitfalls of Trend Chasing
đRemember when Long Blockchain Corp., formerly Long Island Iced Tea, rode the crypto wave with a 289% stock rise in 2017 by adding âblockchainâ to its name? A journey from beverages to blockchain dreams.
đAs blockchain fever swept through, Long Blockchain pivoted but faced challenges: delisting from Nasdaq, a subpoena from the SEC, and abandoned mining plans. The company struggled to turn blockchain enthusiasm into tangible success.
đOnce a successful iced tea company on Nasdaq, Long Blockchainâs rebranding showcased the power of blockchain hype. But did the companyâs moves reflect genuine innovation or a strategy to capitalize on the crypto craze?
đBlockchain rebranding wasnât unique to Long Blockchain. The trend saw companies soar on stock markets. Yet, as SEC Chairman Jay Clayton warned, not all added âblockchainâ meant meaningful tech pursuit. #CryptoTrendCautionâ
đLong Blockchainâs ambitious plansâmining rigs, acquisitions, and partnershipsâhit roadblocks. Despite a persistent vision for blockchain, the company faced skepticism and regulatory challenges. A cautionary tale in the evolving crypto landscape.
đToday, Long Blockchainâs journey continues. From Nasdaq delisting to selling its tea business, the company adapts. Will it find success in blockchain, or is it another case of the hype train losing steam? Only time will tell.
Source: https://flinthillsgroup.com/blockchain-is-an-answer-but-its-not-the-only-answer/