How tokenizing real-world assets could unlock new revenue for creators

The prospect of tokenization is offering new opportunities for artists and communities to unlock their value

Tokenization is transforming how value is created and shared online, extending far beyond traditional financial assets.

In a recent discussion, Roundtable anchor Rob Nelson and Sam Price, host of CryptoLifer, explore the vast potential of tokenizing everything from celebrity content to grassroots projects. Their insights reveal a future where artists, creators, and professionals can take control of their value in unprecedented ways.

Nelson kicked off the discussion by emphasizing that the scope of tokenization isn't limited to just financial assets. He points out that virtually anything—whether it's a person, product, or service—can be tokenized, allowing creators and professionals to monetize their value in new ways.

In many ways, creators are already experimenting with ways to unlock their value onchain. Former President Trump has earned millions by selling his own collectible cards as NFTs (non-fungible tokens.) "Imagine Taylor Swift being worth $3 billion if she was tokenized," Nelson suggests, illustrating the enormous potential for celebrities and influencers to capitalize on their brand. Forbes estimates Taylor Swift's current net worth at $1.3 billion.

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