Airdrops are a popular way for cryptocurrency projects to distribute tokens and build community engagement. TON (The Open Network), a blockchain originally developed by Telegram, has used airdrops to attract users and developers. In these campaigns, participants can receive free TON tokens by completing tasks like joining social media channels or holding certain cryptocurrencies.

Airdrops help increase token distribution and create buzz around the project. However, they also carry risks, such as scams, so participants should always verify the legitimacy of the campaign. TON's use of airdrops is a strategic move to expand its network and promote its decentralized applications.

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