Brazilian television icon died at the age of 93, but leaves behind a legacy of innovation. The broadcaster publicly mourned his loss, making it clear that he will always be remembered.
Presenter Sílvio Santos, from SBT. Disclosure.
Brazilian television icon, Silvio Santos passed away this Saturday (17), at the age of 93, after a few days in hospital.
At the helm of the broadcaster SBT, he led major movements for an open television channel, including integrating blockchain technology into its routine.
This is because, in August 2021, SBT launched its first NFTs, which stored the most memorable moments of Silvio Santos' career on the blockchain.
The SBT collection immortalized the image of the icon, which also saw new measures being taken in 2022. At the time, SBT decided to hold an auction of Silvio Santos' NFTs in a metaverse environment.
Thus, Silvio Santos showed that innovation was on his radar, being the first open TV channel in Brazil to launch NFTs and hold an auction in the metaverse.
The cause of Silvio Santos' death, according to the Hospital Israelita Albert Einstein, was bronchopneumonia after infection with influenza (H1N1).
Medical report confirming the death of Silvio Santos at the Hospital Israelita Albert Einstein/Disclosure.
SBT thanked the legacy left by the eternal presenter
In a post on SBT News, the editorial team issued a statement after confirming Silvio Santos' death. While thanking the presenter for everything he did, the team also emphasized that he will be eternal.
“Today the sky is happy with the arrival of our beloved Silvio Santos.
He lived 93 years to bring happiness and love to all Brazilians.
The family is very grateful to Brazil for more than 65 years of living together with great joy.
For us, Senor Abravanel is even more special and we are very happy for the gift that God gave us and for all the wonderful moments we had together.
That wide smile and familiar voice will forever be remembered with much gratitude.
Rest in peace, you will always be eternal in our hearts.
Today the sky is happy with the arrival of our beloved Silvio Santos.
He lived 93 years to bring happiness and love to all Brazilians.
The family is very grateful to Brazil for more than 65 years of living together with great joy.
For us, Senor Abravanel is even more special… pic.twitter.com/s4V0mYlO1P
— SBT (@SBTonline) August 17, 2024
Who was Silvio Santos?
Silvio Santos, born on December 12, 1930, is one of the greatest icons of Brazilian television and one of the most successful businessmen in the country. He began his career as a street vendor in Rio de Janeiro, where he developed his communication and sales skills. Later, he began working as a radio announcer and then as a television presenter.
In the 1960s, he founded Baú da Felicidade, a company that sold products through installments and was very successful. In 1981, Silvio Santos launched SBT (Sistema Brasileiro de Televisão), which quickly became one of the main TV stations in Brazil. Over the decades, he consolidated his image as a charismatic presenter, hosting talk shows that left their mark on generations.
In addition to SBT, Silvio built a business empire that includes several companies in the media, lottery and cosmetics sectors. His career was marked by a strong connection with the public and his ability to transform entertainment into a highly profitable business.
