A study conducted by Western Sydney University revealed that media literacy has not kept pace with artificial intelligence technologies. The study states that people feel insecure and in danger. It is emphasized that this situation can cause a new division in society. In particular, false information spread on social media platforms has shaken the trust in news sources.

According to the report titled “Digital News Report: Australia 2024”, only 26% of Australians trust the news. The rate of those who trust news from social media is only 18%. This low level of trust is considered a result of the increase in misinformation leaking onto media platforms. The ability to critically evaluate media content has not shown significant progress for years. Tanya Notley, a lecturer at the university, says this slow progress in media literacy is particularly worrying given the ability of artificial intelligence tools to produce high-quality deepfakes and disinformation.

Notley emphasizes that AI is making media literacy more complex and making it harder for people to detect AI use. AI is developing more sophisticated methods to manipulate people through disinformation, and the effects are already being felt.

Forward-Looking Solution Proposals

There is a need for legal regulations to deal with these threats, but this process is progressing slowly. The US Senate's passage of a bill banning pornographic deepfakes is considered a step in this regard. In addition, education is vital for individuals to be able to identify risky materials produced by artificial intelligence. Notley emphasizes the importance of education, expressing concern that the gap between individuals who can develop media literacy in society is increasing.

The research shows that young Australians aged 18-29 have a higher awareness of media literacy. Those with tertiary education or in jobs that require digital skills are more aware of the potential dangers of AI. However, older generations, those with lower levels of education and those living in lower socioeconomic backgrounds are far less likely to develop media literacy.

Notley is concerned that the gap between those who can effectively navigate the digital world and those who cannot is growing. He says Australia’s lack of a national strategy to improve media literacy makes the dangers even more apparent. The country is one of the few advanced democracies without a national strategy for media literacy. Such a strategy would provide clear targets and funding to improve these skills across society.

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