According to ChainCatcher, South Korean online game giant NCSoft has received more than 250 times the return on its investment in SUI tokens in the first half of this year. NCSoft sold 16,908,112 SUI tokens at 1,490 won (about $1.10) each in the first half of this year, with a total revenue of 25.2 billion won (about $18.6 million). The initial investment was only 100 million won. Last year, NCSoft invested about 300 million won at 6 won per token and purchased 49,920,806 SUI tokens, most of which were locked. The remaining 32,921,536 tokens will be unlocked in May next year and May 2026.

It is worth noting that in November 2022, NCSoft's US subsidiary NC West invested $15 million in Sui's developer Mysten Labs.