According to BlockBeats, on August 16, Donald Trump Jr. announced the opening of the Telegram channel "The DeFiant Ones" on the X platform to introduce the upcoming crypto project. He said: "There are many rumors about our crypto project. To find out the truth and keep up to date with official announcements, please join our official Telegram channel. Don't rely on speculation - get news directly here!"

The name of the channel, “The Defiant Ones,” matches a recent trademark application. In July, a company called AMG Software Solutions filed trademark applications for “Be DeFiant,” “World Liberty,” and “World Liberty Financial.” According to its application, this third trademark is used to “provide financial information in the field of decentralized finance (DeFi).”