American tech giant Google has updated its cryptocurrency advertising policy as it now requires certification to promote it.
In an effort to improve its advertising policies, Google recently announced updates to its cryptocurrency advertising policies, specifically targeting cryptocurrency trusts.
Google's new certification requirements
The changes, which will take effect on January 29, 2024, are intended to provide users with more reliable information and protect them from potential risks associated with cryptocurrency investments. The updated policy specifically targets advertisers that offer cryptocurrency trusts in the United States.
To run cryptocurrency ads for these products, advertisers must now comply with specific requirements and be certified by Google. The certification process is designed to ensure that advertisers meet certain standards, thereby improving the overall quality and credibility of cryptocurrency-related ads on the platform.
According to the announcement, advertisers must ensure that there are no issues with their cryptocurrency trusts and that their operations comply with Google’s financial product standards. In addition, the certification process may include a positive check mark icon indicating that the advertiser has met Google’s requirements and is approved to run crypto ads for cryptocurrency trusts.
While these changes are specific to the United States, Google reminds advertisers that they should comply with local laws in any region their ads are targeted in. This ensures that global policies are applied and all accounts promoting cryptocurrency trusts will be subject to these regulations.
Google’s Crypto Ads Policy Expands to NFTs
It is worth mentioning that Google earlier adjusted its advertising policy for blockchain games involving non-fungible tokens (NFTs). The new policy allows NFT game ads that do not promote gambling-related content. However, advertisers must meet specific requirements and obtain certification to run these ads.
For ads that promote gambling-related content that integrates with NFTs, advertisers will need to be certified as compliant with Google’s gambling and games policies. This additional crypto ad measure highlights Google’s commitment to responsible advertising, ensuring that users are not exposed to potentially harmful content.
As Google continues to grow its services, it is preparing to launch a new multi-modal artificial intelligence (AI) model called Gemini. The model comes in three different sizes, including Gemini Ultra, Gemini Pro and Gemini Nano, designed for specific tasks and mobile device functions. #谷歌 #加密广告政策
