According to Techub News, Cointelegraph reported that the new rules of the U.S. Federal Trade Commission (FTC) crack down on the posting of false information on social media. If influencers (KOLs) in the cryptocurrency field increase the influence of their accounts by increasing fans, views and likes, they may face fines from the U.S. consumer protection agency.

The regulations will take effect within 60 days of being published in the Federal Register. These rules prohibit anyone from "selling or buying false social media influence indicators," including followers or views generated by robots or hijacked accounts. Rob Freund, an American advertising lawyer, said on social media that "any attempt to increase views, saves, plays, subscriptions, likes, etc. through non-real means violates the new rules."