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Import:

In the first half of the year, a number of meme projects such as BOME, WIF, MAGA, and AI concept coins such as SOAI made a group of crypto players rich. In the second half of the year, Match, the most popular and sought-after project in the market, is about to be launched, which will once again bring a profit margin of 100 or even 1,000 times, creating a wealth effect on a larger scale.

Match is an innovative platform based on AI and big data that is committed to breaking down barriers to value social interaction. Through the wealth effect of Meme coins, Match has established an efficient value social network; based on an extensible social graph, Match solves the problem of accurate matching between users and projects, and realizes the combination of social interaction and wealth.

As a top project spanning the three tracks of AI+SocialFi+Meme, Match pioneered the dual-asset model of NFT+RFG, providing new gameplay and ideas to promote industry change.

This article aims to deeply explore the dual-asset positive spiral growth logic of RFG tokens and NFTs, analyze the intrinsic connection between the two, and explain how to achieve the common growth of Match asset value through innovative design and clever interaction mechanisms.

1. Dual asset model NFT+RFG, expanding value growth space

The dual-asset model (usually dual-currency) is common in the gaming ecosystem, which means that the growth of one asset drives the appreciation of another token, forming a positive feedback loop, aiming to achieve sustainable growth of the project by incentivizing user participation and promoting the circulation of tokens. The dual-currency model was pioneered by Axie Infinity, which became popular in 2021, including the governance token AXS and the game token SLP; Stepn in 2022 also adopted this model, setting up GST and GMT as the consumable token and governance token in the game respectively.

Match has learned from the experience of successful projects in the past and creatively transformed the dual-asset model. In Match, there are two types of assets: Match NFT and RFG token. The white paper states that Match NFT is an incentive tool for users on the platform. By holding and using NFT, users can obtain RFG tokens, unlock more platform functions and gain higher social value.

1.RFG Token Value

RFG is currently the only token asset on the Match platform. Many people regard it as a platform coin, but in fact it is more in line with the underlying attributes and growth logic of Meme coin.

RFG is launched in a completely fair manner, with no reservations from the project party. It is not a platform coin, so there is no need to worry about the project party and big investors dumping the coins. The total issuance of RFG is 100 billion, 30% is used for liquidity provision, 10% is used for airdrops, and 60% is used for user community mining and other business outputs, all locked in smart contracts.

As we all know, all Meme coins must have the property of fair launch. Once a private placement is carried out, some people will rush to get a price advantage. DOGE, SHIB, and BOME all have this feature. In this regard, RFG has achieved absolute fairness, after all, all participants are at the same starting line.

RFG's market value is relatively low during its start-up phase and is in a value trough, with the potential for a hundred-fold or even a thousand-fold increase.

According to official estimates, the FDV of RFG in the early stage is only 4.5 million US dollars; even if RFG grows into a mid-level Meme project and the FDV reaches 100 million US dollars, there will be a 21-fold return; if it reaches the level of BOME (FDV 760 million US dollars), the increase will expand to 168 times. After that, RFG's next goal is to impact the status of BONK and WIF, with FDV of 2 billion and 2.6 billion US dollars respectively, and the increase will expand to more than 200 times. Furthermore, with a large number of users pouring into Match, replicating the success of DOGE and SHIB, the market value will reach more than 10 billion US dollars, and this growth space will be a thousand times or even ten thousand times. For users, the earlier they participate in RFG, the greater the profit they can grasp.

In addition, old Meme players have a common experience. Some Meme projects only have a few thousand dollars in the initial pool. The main reason is to create a false illusion of pumping the market for participants. The project owner bought in advance and pumped up the price by dozens of times, and then sent the smart contract to the community to harvest users. If no one buys, the project owner will give up and open a new market, and repeat this process, just waiting for the sucker to take over.

But RFG is not like that. The liquidity pool has been added to $100,000 at the beginning, and the community is encouraged to build greater liquidity through mechanisms. The project has enough confidence and self-confidence to attract incremental users to continue to buy in based on its own value. Match has a very large user pool by building a value social graph, which can easily build consensus and boost the price of RFG.

"If the project team only relies on themselves to pull the price and fool users, this thing will not last long. Users must have a consensus on the project, the project itself must be valuable, and more users must come in. This is a long-term thing. This is our confidence and our confidence." said a member of the project team.

In fact, all projects with such high-level vision eventually become top-tier projects, and RFG is destined to be one of them. For example, SHIB, some people who received the early airdrop only sold it for tens of dollars, but in the end they could earn thousands of times more by holding it for a long time. Another example is Uniswap, where early interactive users received 400 free airdrops (worth $12,000 a few months later), but this did not affect Uniswap's position as the top DEX.

More importantly, Match provides RFG with more usage scenarios in the early stage, which can further reduce the market circulation and selling pressure, and promote price increases. Specifically, players can use RFG to pledge a single currency to obtain a currency-based annualized return of up to 15%; in addition, RFG staking can also Boost APY additions to SMS (social matching mining) NFT pools - the more RFG you stake, the greater the Boost APY value you can enjoy. By reducing the market circulation, the supply is less than the demand, which further promotes the rise.

From this point of view, RFG has surpassed many Meme projects. Meme leaders such as DOGE and SHIB do not have strong usage scenarios; the new generation of PEPE, BOME, SLERF, WIF, etc. are more for self-entertainment, with neither interest-bearing scenarios nor application scenarios, lacking core value support, and finally, as long as the price drops, it will trigger a large number of users to sell, forming a death spiral. RFG's move just avoids these problems, eliminates the resistance to rising prices and selling pressure, and reshapes the Meme ecosystem.

2. English-style auction for the creation of NFT

RFG has a hundred-fold or thousand-fold growth potential, but it is not easy to obtain. There is only one way for early users to continuously obtain RFG in large quantities: NFT staking mining.

There are three types of NFTs, representing different mining weights, numbered α, β, and γ, with mining weights of 1.1 times, 1.2 times, and 1.3 times respectively. γ has the highest mining weight, so its value is relatively higher. Match sets up three types of NFT pledge pools: single NFT pool, double NFT pool, and triple NFT pool. Through different NFT mining gameplays, users are attracted to actively interact and the social activity of the product is improved. In addition, NFT pledge mining can generate RFG, which also increases the long-term value of NFT. As long as users hold NFT, it is equivalent to obtaining a "golden shovel" and can obtain income continuously.

Considering fairness, the total number of NFTs is 45,000, of which 90% will be sold through Match's original decentralized English auction, sorted by bid amount. In addition, the starting price of the second phase will be determined by the transaction price of the first phase. The entire auction is divided into 10 phases. The starting price of the first phase is US$70. The highest bidder wins. As the number of auction phases increases, the price will get higher and higher. In other words, if the user participates in the first phase of the auction and obtains the NFT, even if he does nothing, the value may have increased N times by the last phase. What's more, NFT itself can be mined to generate RFG tokens, and the token price will rise further, truly achieving "both eating and taking".

In addition, all auctions are implemented through smart contracts, the algorithm is open source, and the auction is completely random and blind. The NFTs obtained by users in the auction are all random. In addition, all users can only participate in two auctions at most, which means that they can only obtain a maximum of 4 NFTs. This is done to avoid excessive concentration of chips and affect the distribution of RFG, truly reflecting the absolutely fair community spirit of Meme.

3. NFT and RFG work together to create a synergistic effect

The above analyzes the value of RFG and NFT respectively, and there is a very strong linkage between the two.

NFT pledge is an important source of RFG and the only way for early users to obtain a large amount of RFG. Unlike general Meme coins that choose full circulation at the opening, the release of RFG is slow. All RFG is locked in smart contracts and will only be released after the corresponding rules or logic are met in the business scenario. This, to a certain extent, reduces the market's circulation and selling pressure, and can better reflect the price.

The auction sales of NFTs also set the price of RFG's tokens to a certain extent. To some extent, NFTs can be understood as RFG's mining machines. The reason why Bitcoin and other projects that implement POW mining are recognized by more US compliance agencies is essentially because mining machines can carry a large amount of funds. At the same time, the tokens generated by mining machines also have a certain cost, which establishes the market fair price. Similarly, the rise in RFG prices will encourage more people to participate in NFT auctions; and as the auction progresses, NFT prices will also rise, further increasing the cost price of RFG and achieving a spiral rise.

RFG also plays a role in NFT auctions. Users who participate in the RFG single-coin staking pool have a greater chance of obtaining high-level NFTs; the more single-coins are pledged, the higher the Boost coefficient when NFT pledges generate RFG, up to 2 times. The higher the level of NFT, the more revenue it generates, which in turn further stimulates more users to make more pledges to obtain higher-level NFTs.

We need to remind everyone that as the number of people participating in the NFT auction increases, the probability of obtaining 2 NFTs will decrease. Considering that the rise in RFG prices will inevitably lead to an increase in the number of people participating in the NFT auction, it is recommended to participate as early as possible.

2. User growth provides continuous growth momentum

The dual-asset model has a broad space for growth, but it cannot be separated from the continuous growth of users. Only when a steady stream of users enter Match and form a strong buying order can the assets increase steadily. Match continues to promote the continuous increase of the pool from the following dimensions.

First, the first round of airdrops will be used to realize value feedback and attract users to join. 10% of RFG will be used for user airdrops, which is close to the airdrop ratio of several recent popular projects such as ZK and ZRO. Of course, users need to complete specific tasks to receive airdrops, such as connecting wallet addresses and social media accounts, forwarding activity information, thereby forming a new round of social fission, expanding the user base, and achieving exponential growth. Referring to the DOGS airdrop, in just two days, the number of TG subscribers reached one million, and the scale of RFG airdrops will not attract fewer users than this number.

Secondly, users can also add LP liquidity to RFG to get a certain proportion of airdrops. The advantage of doing so is that it not only avoids the early wool party's unlimited dumping of the market, but also allows airdrop users to convert to buying orders and increase the pot.

The question is, why are airdrop users willing to add liquidity? This is closely related to the multiple rights and interests provided by RFG, which can be called "one fish, five meals". First, after the project starts to add liquidity, a higher proportion of airdrop shares can be obtained; second, LP users can obtain dividends from transaction fees and further gain price advantages; third, chips are obtained at a lower price, and the full value of RFG's increase can be fully eaten; fourth, liquidity mining income can be obtained, and more cheap chips can be obtained; fifth, the obtained RFG can be used for single-coin staking to increase the probability of obtaining higher-level NFTs at auctions, thereby obtaining more benefits.

Finally, Match will fully promote the project online and offline to attract a large number of users. It has reached cooperation with dozens of large offline communities, covering more than 200,000 real users. Online, it will cooperate with many KOLs at home and abroad. In addition, online publicity and promotion channels will also cover mainstream media at home and abroad, through massive information transmission, combined with the airdrop mechanism, to penetrate more user groups. With a set of combined punches, Match can directly and indirectly cover tens of millions of people.

With the addition of multiple measures, users' willingness to buy has been greatly enhanced. According to estimates, the pool is expected to grow to between $1.7 million and $3.4 million within two months of launch, an increase of 17 to 34 times compared to the initial pool filled by the project itself, and this is just the beginning. With the entry of more users, the pool is expected to grow by 100 to 500 times in the first year of launch.

Macth opens a wild bull market

Compared with other competitors, the valuation of the Match platform should be over US$1.5 billion.

First of all, Farcaster, the representative project of SocialFi, recently raised $150 million and its valuation reached $1 billion. In addition, according to Coingecko data, the market value of several major applications in the SocialFi sector is currently over $100 million, and FDV (which can also be understood as valuation to some extent) is over $1 billion. In addition, the market value of the top applications in the AI ​​sector is over $300 million, the circulating market value of WLD is $580 million, and FDV is as high as $21.2 billion; the market value of the top projects in the Meme sector is basically over $200 million, and even as high as several billion dollars. Under the combined effect of SocialFi + AI + Meme, Match's future valuation will be at least $1.5 billion, and may reach $20 billion or even $30 billion.

Today, Bitcoin continues to trade sideways at a high of more than $60,000, but altcoins have not made any major moves, essentially due to the lack of new narratives. With the birth of Match, the combined narrative of AI+SocialFi+Meme is bound to become the focus of market attention. Just as DeFi in 2020 sounded the horn of the bull market, the new gameplay proposed by Match may quickly set off a new round of violent bull market.