According to ChainCatcher, Decrypt reported that sportswear giant Adidas has partnered with the Ethereum NFT series Doodles to sell virtual gift packages, supporting buyers to purchase exclusive physical clothing.
Adidas and Doodles said in a joint statement that the limited-edition collector packs will be available for purchase until August 16, with two items in each pack. The Adidas Originals x Doodles online store shows that the retail price of a single pack is $4.99, while the price range for 2-packs to 100-packs is $8.49 to $374.99.
Some of the collaborations include physical collectibles featuring Deysi, the digital mascot from Pharrell Williams and Coi Leray’s new song “Not in the Store.” The collectibles include Deysi tracksuits and Superstar shoes, each limited to 200 pieces.
