Author: 0xshakib, angel investor; Translation: Golden Finance xiaozou
Defining the crypto consumer space is very complex. I have read countless articles and spent a lot of time doing research. Now it is time to organize everything into a panoramic picture. (Attached resources need to pay attention)
Consumer crypto applications are reshaping the blockchain landscape by providing unique and engaging experiences. Unlike traditional DeFi applications, consumer crypto applications focus on social interaction, gaming, and retail experiences, pushing the boundaries of blockchain technology.
Examples such as Farcaster, Friend Tech, and Fantasy Top highlight the myriad possibilities in the consumer crypto space. These applications use blockchain to enhance everyday activities from social networking to gaming, creating new ways to interact and monetize.
A key strength of the consumer crypto space is its ability to blend the lines between users and owners, and between work and play. Platforms like Polymarket and Farcaster demonstrate how consumer software can be adopted and enjoyed by the masses.
Building successful consumer crypto applications is not easy and requires facing many challenges, including scalability, user retention, and differentiation. However, by focusing on user experience and cultural integration, apps such as Coinbase and OpenSea have built a bridge between the crypto world and mainstream culture.
In the next decade, the consumer crypto space is expected to permeate all aspects of social culture, from sports and politics to entertainment and health. As blockchain technology develops, more innovative applications are expected to provide utility and value to billions of users around the world.
Defining the consumer crypto space is challenging because it’s so broad. Here’s how I think about the overall landscape:
1. Better user experience/defragmentation
Web3’s lack of user experience improvements over Web2 has hindered the success of most crypto consumer applications.
Chain abstraction and defragmentation solutions like Universal can address this issue by simplifying interactions and making blockchain technology more user-friendly and accessible — these solutions create a seamless experience, driving wider adoption and better user stickiness.
Here’s what you need to know about these solutions:
Modular Cloud
With the release of Chopin Framework, you can now use Celestia to convert regular Web2 applications into application-specific rollups. Mass adoption is not just about great UX (user experience) - if developers can build on your platform without layers of restrictions, you've succeeded. Keep it simple!
Particle Network
Projects like Particle simplify multi-chain account management through CA solutions that automatically bridge and simplify cross-chain balance management, thereby enhancing the user experience.
Universal
Universal aims to enhance on-chain transactions by simplifying liquidity management and streamlining cross-chain token access. This is a great start for chain abstraction, providing a simple way to manage the complexity of cross-chain interactions.
Abstract
Despite the NFT market downturn, Pudgy Penguins is thriving. Their next big move is to acquire Abstract to create a leading consumer crypto chain focused on combining attention, liquidity, and community. This strategic move will make Abstract a promising platform for developers and builders.
Projects such as Socket, Everclear, and XION are advancing the consumer crypto space through chain abstraction solutions that simplify multi-chain management and enhance user experience.
2. RWA (Real World Assets)
Tokenization of real-world assets improves the Web 3 consumer experience by providing better liquidity, fractional ownership, and transparent transactions. This allows users to access high-cost assets like real estate, and the blockchain's immutable records make investing easier and safer.
The main AI projects recommended for attention are: Propy, Centrifuge, Goldfinch, Clearpool, etc.
3. Creator Economy
SocialFi transforms users into attention merchants, allowing them to own, trade and monetize attention-based assets such as meme tokens and social graphs. This enables users to directly benefit from their online participation and interactions, thereby reshaping the attention economy.
Here's how to discover the music collection:
Paragraph.xyz: Real-time communication
Sofamon: Private Collection of Chat Stickers
Momentify: Live Music Experience
Only1: Adult content subscription, like Onlyfans on solana.
其他：Revel.xyz、MintStars、Interface、time.fun、Farcaster、Neynar
4. Real-life applications
Projects such as KIKI World and Blackbird are revolutionizing the consumer space by combining real-life experiences with digital platforms. They enable users to immerse themselves in community-driven activities, seamlessly integrating online and offline interactions to enhance social and cultural connections.
5. AI Intelligent Agent Solution
AI agents in the crypto world simplify the user experience by automating complex tasks, integrating artificial intelligence with DeFi for smarter lending, yield farming, and portfolio management. They act as smart assistants, making Web3 interactions more accessible and efficient for everyday users.
The main projects are: Talus and Parallel
6. Prediction Market
Prediction markets such as Polymarket, azuro, betbase, etc. enhance the consumer experience by allowing users to trade based on various events (whether it is a major political outcome or a niche topic). This allows users to obtain real-time, market-driven insights and provides a unique interactive way for users to speculate on current events.
7. Consumption chain
Blockchains such as Base, Berachain, Zora or TON are pioneers of consumer chains that enhance the user experience through scalable user-friendly environments, unique consensus mechanisms and seamless EVM integration, making blockchain technology more accessible and attractive to everyday users.
The consumer crypto accounts you need to follow are as follows:
@joshcrnls and his blog: Focus on the consumer space
@davidtsocy: Focus on crypto consumer apps
@thattallguy: Focus on the consumer appeal dimension
@lmrankhan: Focus on consumer apps with innovative ideas
@knowerofmarkets: Focus on Bera Ecosystem
@NTmoney
Other resources include:
@knowerofmarkets: Spotlight on Bera consumer app
@joshcrnls: Focus on consumer app trends in July
@davidtsocy: Focus on the next round of on-chain consumer adoption
@EugeneAVM: Focus on Berachain consumer ecosystem
@xingpt: Focus on ETHcc consumer comments
@TheBlock: Focus on Crypto Consumption Report
@zk7hao: Focus on the new pattern
