James Tromans, Google Cloud's Head of Web3, sees potential beyond token prices in blockchain technology. He urges the industry to shift focus from token dynamics to solving real business problems with smart contracts. Tromans highlights Google Cloud's Blockchain Node Engine as a crucial offering for accessing blockchain data and deploying smart contracts.

He believes blockchain and smart contracts can drive innovation, cut operational costs, and create new revenue streams, despite market fluctuations. While traditional finance leads the demand, there's growing interest in digital identity and supply chain applications among Google Cloud customers.