Project operations that must be understood by cryptocurrency traders
The positioning of Binance as the world's number one cryptocurrency exchange can be broken down into data such as the number of users, trading volume, and the number of countries covered, in order to consolidate the label of "world's number one".
In addition to the main narrative of "world's number one", there are more sub-narratives, such as the founder's deeds in promoting the development of the industry and the team's selfless dedication. These sub-narratives are also constantly strengthening the main narrative.
1. Maintain interest
There are many ways to maintain interest. For example, the project party can split the coin issuance expectations into several parts, and continuously release expectations to extend the duration of attraction and attract more users to join.
2. Raise expectations
Raising expectations can enhance user expectations by releasing more positive news and expanding market publicity. When the user's sunk cost is high enough, many users will choose to numb themselves and continue to support the project even if the project performs poorly. Because admitting mistakes is extremely difficult for most people, the more they pay, the harder it is to leave.
However, no matter which method is adopted, once the project party overdraws expectations, users who pay a lot of costs will feel "cheated" and thus develop a rebellious mood.
How to choose high-quality projects at present
1. Entrepreneurial projects
Currently, Web3 projects are divided into two types, one is entrepreneurial projects and the other is MEME, which correspond to different strategies.
The success of the project is equivalent to the success of the user. In this way, users will willingly invest more time, energy and money to make the project better, thereby achieving self-success and perfection.
An obvious manifestation is that when a project is attacked, users will feel that they are also attacked, so they will stand up against the attackers to maintain their "orthodoxy".
2.MEME project
In addition to entrepreneurial Web3 projects, many MEME projects have also appeared. The purchase logic of such projects is different. Due to the short development cycle of MEME projects, traditional marketing methods are difficult to apply, so tokens can only be made into the "Schelling point" of the track by grabbing attention.
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