Qiibee founder and CEO Gabriele Giancola emphasizes that brands need to invest more time and resources in their Web3 initiatives to succeed. In a recent interview with Cointelegraph, Giancola discussed why some traditional Web2 brands struggle with their Web3 projects while others thrive in the blockchain space. Researchers have highlighted the benefits of integrating Web3 technology into loyalty programs, presenting new business opportunities in the experience-driven economy. Despite the potential advantages, some established businesses have faced setbacks in their Web3 ventures. Giancola attributes these failures to brands treating Web3 as a mere side project without committing sufficient time and resources to explore its full potential. He advocates for educating brands on the value of blockchain beyond just cryptocurrency, emphasizing the cost efficiency and revenue-generating capabilities of Web3 technology. By embracing Web3, brands can streamline operations, reduce costs, and tap into new revenue streams in the evolving digital landscape. Read more AI-generated news on: https://app.chaingpt.org/news