Original author: Satou
In the field of blockchain, The Open Network (TON) has gradually emerged in the payment track with its unique advantages and deep user base. In 2024, the TON ecosystem has shown strong growth momentum in many aspects. According to the latest data, as of July 21, 2024, more than 730M USDT has been issued on the TON network, becoming an important driving force for the development of the TON payment ecosystem. In addition, TON game platforms such as Notcoin, Hamster Kombat and Catizen have also achieved remarkable achievements, attracting 35 million, 230 million and 25 million users respectively.
As the TON ecosystem continues to mature and expand, its application prospects in multiple fields such as DeFi, GameFi, and SocialFi are becoming increasingly clear. The CGV research team deeply analyzes TON's "ambition" in the payment track and explores how it can use its own advantages to overcome challenges and achieve long-term development in the fields of crypto asset management and DeFi.
TON’s unique advantage: Backed by Telegram’s large user base
According to Statista data, as of April 2024, Telegram has 900 million monthly active users, ranking eighth on the global social network list. In comparison, according to token terminal estimates, the public chain with the most monthly active addresses is Solana, with 14 million monthly active addresses, which is less than 2% of Telegram users.
From the perspective of regional distribution of users, except for Russia and Ukraine, where the Telegram software originated, and the United States, which has a diverse population structure, Telegram users are mainly distributed in developing countries such as Southeast Asia, Africa, and Latin America.
According to the user portrait, Telegram has a huge number of users, but the average income per user is low, which makes Telegram more suitable for carrying traffic-related businesses rather than serving high-net-worth individuals.
Compared with other social network projects, Telegram launched its own encrypted public chain at a very early stage, and the public chain is strongly bound to the social network.
In 2017, Telegram founders Pavel Durov and Nikolai Durov began developing a blockchain project called Telegram Open Network (TON) and planned to launch its native cryptocurrency Gram.
In 2018, it raised approximately $1.7 billion through ICO, but it also attracted the attention of the U.S. Securities and Exchange Commission (SEC).
In 2020, due to regulatory issues, Telegram announced its withdrawal from the TON project. The development work was returned to the community and taken over by the TON Foundation. The project was renamed "The Open Network" and the token name was changed to Toncoin. The ICO funds were also refunded.
After several twists and turns, in 2023, Telegram officially announced that it would use the TON blockchain as its preferred Web3 infrastructure and planned to integrate it into the Telegram App interface. In contrast, the Libra (Diem) cryptocurrency network launched by Facebook announced that it would no longer be launched after two and a half years of setbacks and regulatory pressure.
In addition, Telegram’s privacy protection and non-regulatory features make it more friendly to cryptocurrencies. To a certain extent, it also carries gray industries that cannot pass regulatory review. These gray industries are precisely the widespread application scenarios of cryptocurrencies in the early days. Therefore, Telegram carries a large number of encrypted users.
Overall, with the help of Telegram, the TON ecosystem has the first-mover advantage in developing cryptocurrency from the very beginning.
How to monetize traffic: Overview of the current status of TON mini-games
Compared with the popular "Halal" full-chain game on Ethereum, the recent hot games on TON may be full-chain games (Fully Offchain Game), some casual (maybe even slightly younger) small games that attract users through economic incentives. Halal full-chain games use the grand narrative of an autonomous world to attract users through potential cultural identity, but they often fail to gain a large number of users. The small games on TON are more pure. Turn on your phone, click the screen a few times, and then you can get 1 point, which can be exchanged for tokens with real value in the future.
Recently, the popularity of the TON game project seems to have made us see the unlimited potential of the industry.
Notcoin is extremely easy to play. You can earn coins by clicking on the screen of your mobile phone. The coins can eventually be exchanged for Notcoin tokens. It has attracted more than 35 million game users and was first launched on Binance and OKX. After listing, the price of the coin has been rising, with the highest market value approaching 3 B.
Hamster Kombat also uses the Tap to Earn model. In addition, it also provides ways for players to obtain rewards, such as purchasing/synthesizing cards, daily check-ins, social media tasks, and recommendations. It has gained more than 230 million registered users in less than four months.
Catizen is a casual cat-raising game that directly builds cash flow through a combination of game monetization and airdrops, and has over $10 million in revenue, over 25 million players, and has converted 1.4 million on-chain users.
Notcoin has opened up the imagination space of the track, while Hamster Kombat has taken a lead in the road of traffic. Catizen is more refined and sustainable, and also represents the future development direction: it cannot be just a little bit, but a cash flywheel needs to be established from the first day.
On the one hand, simple game design allows more users to participate in the game, thereby achieving better user data. On the other hand, due to the simplicity of game design, the cost of brushing is low, and the data may be highly inflated.
In the future, small game project developers in the TON ecosystem will inevitably shift from competing in simple user traffic to competing in the conversion rate of user traffic. This will not only require better game design, but also require a sophisticated monetization system to obtain continuous cash flow and maintain the ability to develop sustainably.
Glimpse into the development focus from official channels
According to the TON official website, Mini Apps, GameFi, and DeFi are the key product types that the official wants to onboard.
The TON Foundation’s Grants plan also explicitly mentions support for these categories and provides product examples for each category. The key statements are excerpted below.
Telegram Mini Apps: Social Web3 Use Cases
SocialFi: Creator Economy
E-commerce: The marketplace for electronic or physical goods
Utility: Daily tools with embedded Web3 elements
Community Brand management: Tools for managing Telegram communities
Onboarding platforms: Use simple scenarios to bring new users to @wallet or sub-hosted TON wallets
DeFi
Lending protocols
Derivatives DEXs
DEXs with weighted pools (like Balancer.fi)
Yield aggregators
Liquidity layers
Restaking
GameFi
We are always happy to support web3 games with easy onboarding, viral social mechanics, referral programs, elements of competition (squads, leaderboards, group challenges) and exciting gameplay.
According to the above content, the Social Web3 use case supported by TG's built-in Mini App will be the focus of development; for DeFi, TON ecosystem hopes to enrich the application types of the DeFi ecosystem; for GameFi, TON ecosystem can provide assistance to games in social gameplay such as user onboarding, viral social communication, invitation system, and competition system.
Predicting the short-term future, the red and black of TON ecosystem
Why it’s not DeFi “yet”
A key indicator of whether the DeFi track will explode is TVL. Judging from the current public chain data, Ethereum is far ahead, with a DeFi TVL of 60 B, which exceeds the sum of DeFi TVL of all other public chains. First, the value of Ethereum's native asset ETH is high, which makes DeFi TVL rise; second, the complete DeFi ecosystem, almost all DeFi innovations occur on Ethereum; Ethereum has also introduced a large amount of wBTC through Wrapped Token, which also supplements DeFi's liquidity; finally, the stakingrestaking mechanism introduced by Ethereum has led to the issuance of a large number of LST/LRT, creating a large amount of TVL.
For TON, the largest asset on the chain is Toncoin, with a market value of about 17.5 B, and the second largest asset should be USDT authorized by Tether, which exceeded 730 M on July 21, ranking fifth among all blockchains. According to DefiLlama data, the current TVL of the TON ecosystem is 757 M, showing obvious shortcomings.
In the view of the CGV Research team, the explosion of TON ecosystem DeFi still lacks the following conditions:
Onboarding of assets such as BTC and ETH: The most traded assets in CEX are usually large-cap blue-chip assets such as BTC and ETH. Therefore, it is necessary to rely on highly secure, low-slippage, and low-cost BTC and ETH asset cross-chain bridges to introduce a large amount of BTC and ETH into the TON ecosystem, and the current cross-chain bridge infrastructure on TON is still under construction.
More diversified liquidity pledge products: TON is converted from PoW to PoS, and the initial supply is allocated to miners and teams. This means that after the conversion to PoS, it can only choose to increase inflation at a rate of 0.6% per year to reward PoS miners. Compared with other PoS public chains, TON's pledge rate of less than 10% is not high, so it is necessary to launch more liquidity pledge products to improve the pledge level and the security of the chain on the one hand, and to increase TVL on the other.
More secure wallet infrastructure: Telegram's built-in @wallet wallet is a custodial wallet. Coupled with Telegram's unregulated nature, large users often do not trust TON's security. TON needs to launch a more secure wallet infrastructure including the MPC wallet and undergo a full audit to allow high-net-worth users to trust TON's security.
All these conditions are irrelevant to Telegram's biggest advantage - user traffic. This is equivalent to giving up its biggest moat, which may result in half the result with twice the effort.
Why payment
Native USDT is being issued on the TON network at a very high growth rate. As mentioned before, as of July 21, 730M USDT has been issued. Currently, the chain that issues the most USDT is Tron, and TRC 20-USDT has issued more than 60B. From Tron's data, we can get a glimpse of the huge potential of the stablecoin payment track.
The TRON network has over 235 million users, over 7.8 billion transactions, $450 million in fees (network fees) a year, and an average of 2-3 million user accounts transferring over $10 billion per day. Most USDT holders on TRON are “retailers” or small holders. There are 52.6 million holders with balances below $1,000, and it’s growing even during the 2022 bear market. In comparison, the $1K-$10K group has 359,000 holders.
From the perspective of on-chain activities, Tron’s on-chain transactions are basically USDT transfers, DeFi adoption is low, NFT is almost non-existent, and other popular public chains such as LST/LRT and Memecoin do not exist at all, but still support a transaction volume of 7.8 billion. It can be said that Tron is a public chain born for stablecoin payments.
The reason why Tron can gain such a large-scale adoption of stablecoin payments lies in:
The transaction fee of Tron network is lower than that of Ethereum, and it is faster and has higher TPS.
Early adoption triggers the Matthew effect, a two-way flywheel between users and merchants
Long-term stable service wins user trust
Compared with Tron, the payment service on TON has the following advantages:
Higher TPS: After sharding is enabled, it can support up to millions of TPS, and the transaction fee is cheaper than TON
Closer to users: TON wallet is built directly into Telegram, which is more convenient to use and has richer scenarios, which can be compared to WeChat Pay.
On-chain activities are more diversified: There are more application scenarios on the TON chain to deposit funds, not just the simple movement of funds.
The TON Foundation is also actively promoting the application of USDT on TON:
5 million TONs are used to reward USDT Farming Pool. Deposit USDT to get Toncoin income up to 50% APY
On July 1, Tether partnered with Web3 shopping and infrastructure company Uquid to allow Filipino citizens to pay social security funds with USDT on TON
Using the built-in wallet on Telegram to transfer USDT is free and instant, and you can transfer USDT directly to friends without an address
Subscriptions, VPNs, gaming platforms, eSIMs and other products on Telegram can be paid directly with USDT on TON
At the same time, payment will also serve as a key primitive to empower Telegram Mini App and serve various types of Social Web3 Use Cases. For example, the creator economy (SocialFi) requires payment to complete subscription and reward functions; e-commerce requires payment to complete the purchase of goods. More importantly, Telegram Mini App is expected to become the Web3 version of AppStore, and AppStore requires payment functions to complete the management of paid applications. In the future, Telegram may follow Apple's example and collect fees for paid services of applications logged in to its AppStore, further diversifying its profit model.
Currently, TON has been connected to multiple third-party payment service platforms, allowing merchants to accept payments in various ways.
Of course, compared to WeChat Pay, TON’s payment business still has risks. The most critical one is that Telegram’s privacy protection and unregulated characteristics may cause a large number of physical businesses to be unable to access TON payments due to compliance factors. However, the TON Foundation is also actively looking for countermeasures. One of the manifestations is that TON’s USDT Farming Pool requires KYC before receiving rewards, from which we can guess TON’s attitude towards compliance.
In summary, the CGV Research team believes that TON's rise in the payment track is not accidental, but the result of the strong user base, technological advantages and ecological strategy behind it. Although it still faces many challenges, such as regulatory issues and user trust, TON has shown strong growth potential with its innovative payment solutions and an ecosystem closely integrated with Telegram.
In the future, with the implementation of more high-quality applications and the conversion of user traffic, TON is expected to occupy a place in the global payment market and become an important force in the blockchain payment field.
Disclaimer
The information and materials introduced in this article are all from public channels, and the company does not make any guarantee on their accuracy and completeness. The description or prediction of future situations are forward-looking statements, and any suggestions and opinions are for reference only and do not constitute investment advice or suggestion to anyone. The strategies that the company may adopt may be the same, opposite or have nothing to do with the strategies that readers speculate based on this article.
