Topic: Where is the final destination of web3 entertainment?
Time: Tuesday, July 23, 2024 8:00 PM (UTC+8)
Host: @DeThingsNews (By @Anitahityou)
Guests:
@MetaleProtocol: Chari (Founder & CEO)
@TheYuliverse: Ancient Two (Founder & CEO)
@ultiversedao: BD team
@Eternal_Reborn: Nano (Coordinator)
@gangster_boss_d: KangShuo (CEO DoinTV)
1. Brief introduction of Metale Protocol:
Metale Protocol is a decentralized content creation and distribution protocol that helps creators to distribute, circulate, trade, and disseminate their works in a decentralized environment.
Why do we need decentralized content distribution? What are the problems with centralized distribution?
First, no censorship, more freedom
Centralized distribution involves content review, and many content works cannot be published or disseminated on platforms such as Netflix, Youku, YouTube, and iQiyi, and cannot even be put on the Apple Store;
Therefore, we created a decentralized content distribution platform and decentralized paid playback software, where creators can publish their works without censorship and store them in a decentralized manner, and users can pay to watch.
Second, transparent profit sharing, everyone is happy
Through smart contracts, the benefits are distributed transparently, on-chain, and quickly, which is simple, direct, and transparent; every penny is quickly distributed to investors, users, distributors, creators, etc.
Traditional content platforms, on the other hand, engage in ticket theft, have many opaque costs, and it takes a long time for everyone to receive revenue.
Users can invest in purchasing copyrights and become owners. When others pay to watch, the investor will receive the money directly. In addition, those who help distribute the content can also make a profit.
Creators, investors, distributors, and users interact positively, profit sharing is transparent, and everyone is happy.
2. Question and Answer Session
1. Web3 has not yet been widely used. Why? How should these difficulties be dealt with?
【Chari】：
There is no large-scale development and application. The core reason is that there is not enough content. The industry is in its infancy and there are no hit products yet.
For the short play "Reborn as a Big Boss in the Cryptocurrency Circle", we discussed cooperation with their crew and hoped to release it on our platform, but they did not release it on Metale in the end. Instead, they chose another platform to broadcast it for free, attracting users to drive the community, and then issuing MEMEs to make money through tokens;
In my opinion, this kind of gameplay does not create real value. Users do not really pay for the content itself. Instead, retail investors, market makers, and project owners cut into each other.
This kind of gameplay has a short life cycle. The project owner may only make money during the three most active days, but it is not of much help to the entire industry.
At that time, we suggested that they come to Metale to do paid broadcasting. At that time, there were 2 million views, and the address was linked. Assuming that 10% of people are willing to pay, for example, each person pays $10, there will be $2 million in revenue. This income can stimulate and mobilize 10 or 100 people to make dramas, and those who invest in dramas will start to invest in this field. There will be more excellent works, and then more investment, forming a virtuous circle, allowing the entire industry to develop more healthily.
This drama is great. It provides us with a drama about web3. In web2, you can’t buy traffic on platforms such as Douyin and Tiktok because they need to be reviewed. These 2 million traffics are brought by word-of-mouth communication, which is very valuable.
If half of the $2 million in revenue mentioned above is given to the sharers and distributors, then they will have $1 million in revenue. They will have greater motivation to continue sharing and distributing, which will attract more people to participate in the distribution and attract more excellent works. The life cycle of this drama will not be just 3 days, but several months or even years. The life cycle will be greatly extended and generate continuous income, which will actually boost the entire industry.
After this drama, two project parties invested in new dramas. These two dramas chose Metale to distribute them and operated according to the commercial ideas we suggested. Although the industry is not developing very well now, I believe it will get better and better in the future. Thank you!
【Ancient Two】:
We are making Web3 games. In the past year, we have visited the United States, Dubai, and Belgium, and we have seen a trend of increasing numbers of DPIN and AI projects. How can we combine DPIN with entertainment?
At present, DPIN is mostly related to GPU computing power, bandwidth, and storage. It is a to B model. We believe that there is great potential in the consumer goods field, combining games with wearables. We have developed an application for intelligent media mining and combined health management with pet training.
Entertainment is indispensable in Web3. In many gamefi projects, scientists account for about 80% of the market share and run away after playing. They are not real players. Wearable DPIN can screen out real players and allow these people to get more rewards.
【KangShuo】：
Hello everyone, let me give you a brief introduction: DoinTV is a short drama platform developed in China and aimed at overseas users. I am a beginner and a layman in Web3, and I will learn more from you in the future.
Regarding the above questions, please share your views:
First of all, creators are willing to create in Web3, especially content that is blocked in Web2; however, these people do not understand, do not know how to create, or even do not know that there is Web3.
How to move works to Web3? How to connect resources? How to make profits? The lack of knowledge about Web3 has created a gap between Web2 and Web3.
I would like to learn more about other professional aspects from you. Thank you!
2. What kind of on-chain applications are needed by users? Analysis from the perspective of technology and application.
【Chari】:
There is a saying in the industry: content is king;
Whether it is a short play, film, or game, the core is still a good story. As long as the story can touch people's hearts and the story is good enough, it will definitely be successful, and Metale will play a boosting role.
Two types of content creators favor Metale:
First, the content story is good and attractive, but some of the values, value propositions, and visual content may not be accepted by centralized channels.
"Rebirth: Across Time and Space Pleasures" is adapted from "Qing Yu Ji Liuchao" by Luo Sen, a very famous Taiwanese fantasy novelist. A total of 15 seasons are planned, and the first season will be released on Metale first.
If your story is good enough but will not be accepted and invested in traditional channels, welcome to Metale.
Second, stories on special themes, such as those about the cryptocurrency world.
【Ancient Two】:
I don't get involved in entertainment much, but I play games more.
First of all, blockchain is used to confirm the ownership of assets for users;
Secondly, fairness and gaming requirements can be moved to the chain;
How to transfer Web2 users to Web3? There are two points:
First, we practitioners need to continue to work hard and promote;
Second, the singularity has not yet arrived, but the basic technical infrastructure is ready.
【KangShuo】：
First, from the perspective of content, it attracts more works that are not well accepted in Web2;
Secondly, there needs to be more channels for Web2 to learn about Web3, such as big IPs becoming popular on Web3;
Third, eliminate misunderstandings and expand the publicity of Web3’s advantages;
In the past, some of my friends were scammed. For newbies who don’t understand technology, they naturally think that Web3 is a scam. Later, after a deeper understanding, I felt that Web3 has more advantages than disadvantages for content creators.
3. How should the creator economy be empowered? This can be analyzed from the perspectives of creators, investors, and viewers.
【Ancient Two】:
In the reward model, all Web3 industry participants want to gain something and hate to lose, so we can consider increasing the gaming factor.
【Chari】:
When communicating with creators, we often ask: Can you provide us with funding?
If your play is distributed by Metale, you will have the opportunity to earn commercial income. Investors will buy your copyright and you will have direct economic income.
It sounds easy and simple to say, but when you actually do it, is it really that easy to make money?
During the previous bull market, PFP/NFT could make money, but most people did not; the current environment is completely different from the previous one. It is difficult to make money without closed-loop business value.
Good content is still the core value. In addition, Metale can provide:
First, a free creative environment;
Second, a free commercial environment;
Creators don’t need to worry about censorship and bans; as long as your content is popular, there will be people who will help you spread it, there will be income, and there will be people who will invest.
Web3 people are no dumber than Web2 people, and they can tell what is good content. If you just randomly make some content to make up the numbers, it will still be difficult.
【KangShuo】：
Is it necessary to set up a functional department to help the creative team operate?
There is a probability of about 30% to 45% that low-cost, high-quality works are not presented to the public because they are not well operated.
Some time ago, "Zhou Chu Eliminates Three Evils" gained great reputation and achieved great success. However, many low-cost works in the same period did not come out. This is because these teams do not have extra money to operate and contact various agencies for publicity and promotion.
I once asked a friend who had just won an award at the Shanghai Film Festival to learn about the Metale platform. He asked two questions:
First, even if my work is published on Metale, and someone sees it and thinks it is good, does he have the motivation to help me spread it? Why should he help me spread it?
Second, how much effort do I need to put into promoting and operating this platform? Do I need to consider how to issue tokens? How can I spread my works to more users?
If I have to do all of the above, then I would choose not to do it, because if I spend the same amount of energy offline, I can ensure a profit; but if I spend it online, I am not sure whether there will be a return.
So, here is my question: Is it necessary to set up a functional department to help the creative team with operations?
4. What are the highlights of Metale? And the introduction of "Rebirth: A Chronicle of Time and Space Pleasure"
【Ancient Two】:
What we are making is a game that is connected to the real world. The places that appear in the works can be included in the story, and blockchain can be used to verify whether the user has actually visited the place, allowing creators and fans to have a stronger interactive experience and screen out truly fanatical fans.
I remember that Jolin Tsai seemed to have an MV called "Red Girl". She posted a hidden Easter egg on her YouTube for fans to guess. There were 7 to 8 levels in the middle, which were very difficult. Fans worked together to find the answer, and the final answer was to go to a location, an offline meeting.
This activity is very interesting. If you use blockchain technology to play it, not only will the experience be enhanced, but you can also give rewards to fans.
【KangShuo】：
"Rebirth: A Chronicle of Time and Space Pleasure" was produced by the Metale team;
"Gangster Boss Is My Boyfriend" is a BL-themed film, starring all European and American actors. Our team produced it and then released it on Metale.
Better way to play:
1. Copyright distribution on the chain gives consumers a greater sense of participation
The products and personal IPs involved in the drama can all be used as a topic. For example, after the IPs of the male and female protagonists are created, they can be connected to the off-chain products, and people who hold NFTs can also share profits through the sale of products; at the same time, the production of offline peripheral products will also promote Web3 knowledge, assets, and gameplay off-chain.
2. The business model of “Short drama +”
The short drama itself is a huge traffic entrance, even in Web2, it can attract more people to enter Web3;
Short drama + e-commerce, short drama + IP, short drama + game, short drama + anchor, etc.; there is a lot of room for imagination, and there are many channels for commercial operations and commercial monetization.
【Nano】:
The distribution of "Rebirth of the Time-Space Pleasure Journey" is very limited in traditional channels; the distribution of the novel "Qing Yu Ji Six Dynasties" is already very limited in traditional channels, so we must choose to distribute it on a centralized platform.
At present, the short drama industry is a bit impetuous. 2022~2023 is the first year of the short drama explosion. In April 2024, it has reached its peak. The quality of works is uneven and the people entering the market are diverse.
The industry is very competitive now, with a competitive production and script competition, which has forced the overall quality to continuously improve. Short dramas in the entertainment track have become very popular among young people and are a vital sector.
There are 15 seasons of Rebirth: Time Travel, all of which will be distributed on Metale. We are very confident in the quality of the script and the series by launching the series and its assets on Tale TV. Good content and good production, coupled with word-of-mouth communication, will expand more user groups.
Nowadays, the speed of drama updates is very fast, and the tastes of young people change very quickly. We spend half a year or a year shooting a drama, and after a round of pure recharge and payment, except for a few dozen minutes of video, there is actually nothing left, and it disappears.
We bring well-made short dramas to web3, so that users who spend time watching dramas can watch dramas, share, earn money, mine, enjoy entertainment, and participate in governance. It increases interactivity, entertainment, profitability, and participation, forming the long-tail effect of this drama and breaking the curse of short life.
【Chari】:
Regarding the issues mentioned by Kang, we will create some methods and provide templates to lower the entry threshold for Web2 creators and help everyone experience Metale more smoothly.
At the same time, we will also explore more ways to provide a better creative and commercial environment for the content track. Thank you!
