Ferrari has just announced that they will start accepting cryptocurrency payments at their dealerships in Europe starting in late July.
This new payment method follows the success of the same initiative in the United States less than a year ago.
By expanding their payment options to include cryptocurrencies like Bitcoin, Ether, and USDC, Ferrari aims to cater to the evolving needs of their clients.
This move will not only make it easier for customers to purchase their dream Ferrari, but it also opens up the possibility of reaching a wider audience who may not have considered owning a Ferrari before.
The Italian sports car maker has been working with BitPay to facilitate these transactions in the US, converting cryptocurrency payments into traditional currencies to protect dealers from price fluctuations. And by the end of 2024, they plan to extend this payment method to other countries where cryptocurrencies are legally accepted.
