What is true business thinking?

1. The essence of business is only one: selling things.

2. There are only two business models in the world: selling your own things and helping others sell things.

3. Enterprises have only two core functions: creating value and informing value. The former is innovation, and the latter is marketing.

4. There is no difference between starting a business and doing business. If you want to make money, you need to sell things in the end. Entrepreneurship emphasizes that the model is to create value, and doing business emphasizes that the model is to inform value.

5. As an ordinary person, when you want to start a new business or a side business, you should start with informing value.

6. Why is the success rate higher when you start "selling other people's things"? Because your "positive feedback" comes the fastest. The growth of people and enterprises does not rely on top-level design, but on continuous feedback.