Gamefi is one of the tracks we focus on investing in this cycle. If you have been following the channel, our long-term project @GuildFiGlobal has made great progress and tremendous development since it was renamed Zentry (#ZENT).

It is not just a simple rebranding, but a complete innovation, a moment to unveil the products that have been dormant for many years in the bear market. Combining some excellent elements of the past with a whole set of new products and features, it aims to make Zentry not only the core of Web3 games, but also a connector between the Web2 and Web3 game worlds.

Detailed introduction has been given in previous tweets.

Why is there a huge opportunity in the Gamefi track at the moment?

1. There are more than 3.3 billion gamers in the world, accounting for more than 40% of the world's population. Among them, 55% are male and 45% are female, and a considerable number of gamers are over 44 years old (28%). The total number of Web3 gamers is currently less than 10 million, and there is huge room for growth; in the future, as the AI ​​trend spreads, humans will have more free time to kill, and new third scenarios will be needed to gain value and income. #Gamefi's X to Earn model is undoubtedly one of the best solutions.

2. Games have become the "third place" for people to socialize. According to statistics, more than 90% of game users tend to interact with other players in the game, and 82% of game users tend to team up with other players or compete against each other. 45% of young users like to use games as a topic in the process of socializing. Games have become an important element and topic of social interaction, and are becoming a new trend for young Generation Z.

3. In-game advertising is becoming a new channel for consumer brands. Games have gradually become a lifestyle rather than a simple entertainment activity. It has surpassed the film and music industries, which means that advertisers are willing to pay a lot of money. Since people spend a lot of time on games, consumer brands participate through advertising, in-game activities or in-game items, and provide new products and trendy cultural propositions to young Generation Z people. For example, brands such as Nike, BMW and IKEA have practiced advertising through games such as Roblox and Fortnite, and achieved excellent results.

This series of traditional Web2 business models and development trends are completely applicable to Web3, and these scenarios are one of Zentry's (#ZENT) advantages. It has completed and realized the evolution and rapid development of the Metagame Layer through four core components: Superlayer, Radiant, multiple IPs, and infrastructure.

Compared with traditional Web2 games, Web3 games will bring more advantages:

1. Sovereign individuals, your game assets belong to you. In traditional Web2 games, game developers can seize your account and assets at any time for any reason, resulting in hundreds of hours of time being wasted.

Imagine if you can’t actually own the assets you earn from playing games, such as game coins, game equipment, and game characters, then what is the point of investing a lot of time in playing games?

Currently, the graphics quality and gaming experience of more and more Web3 games are close to those of Web2, and the playability issues that were criticized in the past have been effectively solved. Combined with the advantages of Web3 game asset ownership, it will achieve greater development in the popularization of games in the future.

2.X TO EARN Play and earn. Another symptom of Web2 games is value extraction. Although gamers themselves play an important role in the success of the game, users hardly see any rewards from the game except for entertainment. Due to the game relationship between game developers and users, most game developers will continue to narrow the path of value extraction through micro-transactions, new features, DLC and new versions of the game in the game, so that the game continues to serve the commercial value of game developers and the shareholder returns of game development companies at every link.

Web3 games are just the opposite. Gamers and game ecosystems are in a state of co-construction, co-prosperity and co-existence. Through effective economic models, players can obtain effective returns of X to Earn, obtain a large amount of traffic, and build more playability for the game ecosystem, eventually forming a positive flywheel and bringing more scene demands. Especially with the popularity of AI+ games, future game scenes will realize a thousand faces + dynamic economic model solutions. This will bring more Web3 Gamefi scenes and sustainable economic model development.

3. Strong composability. Due to the way traditional Web2 games operate, composability is impossible, and game assets, game data, and game users cannot be shared, especially with the competitive relationship between different game developers.

In the Web3 world, things are completely different. Interoperability can now be achieved relatively easily, which means that interconnection between different game worlds can also be achieved relatively easily. Imagine having an avatar in a huge unified MMORPG world that can play different games, collect tokens and badges from different worlds, and level up in completely different areas.

The advantages of Web3 mentioned above are the key reasons why Zentry (#ZENT) has received strong attention and capital attention, including more than 136 million US dollars in financing from Coinbase Ventures, Animoca, Pantera Capital, BNB Chain Fund, etc.

In addition, Zentry's huge treasury gives the market more confidence. Currently, the fund reserve exceeds 150 million US dollars, mainly composed of ETH and stablecoin assets, which continuously generate income. In the future, it will focus on building the Web3 MetaGame Layer, which is expected to lead a new era of games and SocialFi. Create a new paradigm for Gamefi!

Summary: Zentry is an ambitious and exciting#Gamefiproject, known as a "game within a game", which aims to build a meta-game layer to bring the MMORPG experience into real life, where players can not only experience MMORPG-like immersive experiences and entertainment, but also receive actual rewards and returns. The project vision is to create a broader game universe in which in-game achievements and activities can be converted into real-life rewards. Zentry's goal is to break the boundaries between virtual games and real life, allowing players to experience the fun and sense of accomplishment of games in their daily lives.