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During the NFT wave a few years ago, most projects were overshadowed by the lack of a sustainable profit model. But Pudgy Penguins, with its unique business model, has painted a new blueprint for the future of NFTs.

1. Pudgy Penguins breaks through the lack of intrinsic value of NFT

The reason why NFTs are considered expensive is largely because they lack intrinsic value and people buy them just for speculation.

However, Pudgy Penguins is creating a deep IP that breathes new life into NFTs by selling featured dolls and creating short videos and GIFs.

2. How Pudgy Penguins uses the power of story

Can you imagine a black mouse winning the hearts of hundreds of millions of people?

By telling the stories of characters such as Mickey Mouse, Buzz Lightyear, and The Lion King, Disney has not only won the love of global audiences, but also inspired their desire to purchase peripheral merchandise.

Because these fictional characters are connected to our dreams, frustrations, failures, successes, joys, sorrows, and joys in the story...

These characters are already living people in our hearts, even favorite people. So we're willing to pay to see their sequels again, go to Universal Studios to buy Harry Potter's magic wand, and eat the fictional food in the story.

3. Pudgy Penguins’ business model and future prospects

I believe that, following the model of Disney and Universal Studios, Pudgy Penguins can build a strong brand by creating compelling stories and characters. For example, by writing interactive stories between penguins, not only can the appeal of NFT be increased, but it can also be expanded to selling peripheral goods and even building theme parks, allowing NFT holders to enjoy continuous profit dividends.

Conclusion

Pudgy Penguins is not only a breath of fresh air in the NFT market, but also a leader in the future trend of emotional and storytelling digital collectibles. Let us witness together how this trend will reshape the future of NFT and make every penguin a precious memory in people’s hearts.

Note: Pudgy Penguins is a digital art collection based on blockchain technology. A collection of 8888 unique NFTs launched on the Ethereum blockchain in August 2021. 8888 Pudgy were launched in less than 20 minutes. Penguins were all sold out; a few days later, they caught up with the "zoo" market led by BAYC (Boring Ape), reaching a hundredfold increase.

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