Sony, the Japanese multinational conglomerate, is set to launch its cryptocurrency exchange by reviving S.BLOX, a crypto trading platform it acquired in 2023. S.BLOX, formerly known as WhaleFin and DeCurret, was initially bought by Amber Japan, a subsidiary of Singapore's Amber Group, before being acquired by Sony's subsidiary, Quetta Web.
Since its acquisition, S.BLOX has been operating as a Sony subsidiary and is now preparing to renew its crypto trading services. The relaunch will include a new app, a redesigned user interface, and an expansion of its business to support more cryptocurrencies and functions.
This move marks Sony's full entry into the crypto space, following previous acquisitions and investments, including a $3.5 million investment in Singapore Web3 tech giant Startale Labs. The launch of Sony's crypto exchange is a significant development, demonstrating the company's commitment to leveraging the potential of the blockchain industry.