Sony Group has acquired Amber Japan and is rebranding it as the S.BLOX Bitcoin and crypto exchange, marking its entry into the Bitcoin market.
In 2023, Sony purchased Amber Japan, formerly known as DeCurret, via its subsidiary Quetta Web. This acquisition aims to strengthen Sony's presence in the crypto space.
The S.BLOX exchange will feature an upgraded user interface and mobile app. While the launch date is yet to be announced, the move signals Sony's commitment to Bitcoin and crypto.
Japan's favorable regulations and high consumer awareness make it a strategic market for Sony's crypto expansion.
Sony's entry into the crypto market is part of a broader trend of major companies embracing Bitcoin, potentially driving mainstream adoption.
#binancenews #launch #newcoin2024
