LONG 

A "long position" in financial markets refers to the strategy where an investor purchases a financial asset with the expectation that its market price will increase over time. This optimistic outlook leads the investor to believe that they can later sell the asset at a higher price, thereby realizing a profit.

For instance, consider an investor who decides to initiate a long position by buying 100 shares of company XYZ at $100 per share. The investor's analysis and market forecast suggest that the stock's value is likely to appreciate in the foreseeable future. Subsequently, if the stock price indeed climbs to $120 per share, the investor can capitalize on this price difference by selling their shares at the increased market rate. In this scenario, the investor would realize a profit of $20 per share, demonstrating the successful execution of their long position strategy.