Toys "R" Us is facing backlash after releasing an advertisement created using OpenAI's video AI tool, Sora. The ad features a young version of the company's founder, Charles Lazarus, and his vision for the toy store. Despite the company's claims of "leaping ahead of the curve," critics, including Avengers: Endgame director Joe Russo, have slammed the ad for its lack of visual continuity and high energy costs compared to traditional filming. OpenAI's Sora, which debuted in February, has been criticized for its inability to generate consistent footage without noticeable differences in subjects.