Real World Assets (RWA) sector has been making waves in the crypto ecosystem since 2023, and its upward trend in 2024 has solidified its importance in the market. This growth has also expanded the global reach of companies offering blockchain services.
Key players in the RWA market include the USA, Switzerland, Singapore, Germany, and Turkey, establishing themselves as strong contenders in the global crypto market.
Mantra Chain has emerged as a notable success in this space, particularly in the first 8 months of 2024. Ekin Gültepe, Mantra Chain's General Manager for the Mena region and Turkey, provides insights into the company's position in the RWA market.
What are the strategic advantages for Mantra in high-level sponsorship in Turkey? Why is Turkey important? Do you have other goals in the Turkish market? Why is Turkey an important market?
At MANTRA, our sponsorships and marketing efforts in Turkey reflect our deep commitment to fostering long-term relationships in a market that is highly engaged with crypto and blockchain technology. Turkey has one of the most active and enthusiastic crypto communities in the world, making it a strategically important region for us. High-level sponsorships, such as our recent involvement with events like Binance TR, allow us to build trust and brand awareness among local investors and traders while providing value to a growing audience of crypto enthusiasts. We believe that strong brand awareness of MANTRA in Turkey will be opening doors for partnerships with local institutions, developers, and even potential government initiatives in the blockchain space.
We definitely have other goals in Turkey. While brand recognition and community engagement are critical, our goals go beyond sponsorships. We aim to establish deeper relationships with Turkish builders and entrepreneurs, encouraging them to develop on MantraChain. Our ecosystem is designed to support decentralized applications (dApps), and we see tremendous potential in Turkey's tech talent and entrepreneurial drive. We also focus on expanding OM token adoption, growing our user base, and working closely with Turkish partners to ensure MANTRA's ecosystem aligns with the local market's needs.
Additionally, Turkey’s importance as a hub for crypto traders aligns with our long-term strategy of increasing liquidity, enhancing OM’s trading volume, and providing better DeFi services to both retail users and institutional players in the country.
Turkey is one of the most crypto-savvy nations in the world, with a high percentage of the population already familiar with and using digital assets. This makes it an ideal market for innovative blockchain projects like MANTRA. With its young, tech-savvy population and rising interest in decentralized finance, Turkey represents a significant growth opportunity for us.
Beyond this, Turkey’s strategic geographical position between Europe and the Middle East makes it a key market as we expand our global footprint. The country's potential for blockchain adoption across various sectors, from finance to tech, is a compelling reason for us to prioritize Turkey in our roadmap.
What are the major updates and new features expected in Mantra in 2025? What technological innovations will you focus on after 2025? What could be their impacts?
As we move towards 2025, MANTRA is set to deliver several key updates that align with our commitment to innovation and community growth. One of the most significant updates will be the continued expansion of MantraChain Mainnet, our dedicated blockchain for decentralized finance (DeFi) applications. We will introduce enhanced interoperability features, allowing for seamless integration with other blockchains and broader ecosystem development. This will enable developers to build more sophisticated decentralized applications (dApps) on our network while expanding the use cases for OM, our native token.
In addition, we're focusing on advanced liquidity solutions and yield optimization strategies for institutional partners, alongside the introduction of new DeFi tools that cater to both retail and institutional investors. Expect to see an improved user experience across our staking and lending platforms, including more intuitive interfaces, higher efficiency, and better rewards mechanisms for users.
What are Mantra's long-term vision and big goals? In which areas do you expect Mantra to grow in the future? Will there be changes in Mantra's business model in the near future?
MANTRA's objective is to become the ledger of record for RWAs, to be the home for RWAs and a global leader in decentralized finance, offering a wide range of innovative financial tools that empower individuals and institutions alike.
A major goal is to make MANTRA the ecosystem that serves as a hub for decentralized applications, giving developers a powerful platform to build their projects, while ensuring that users have access to the best DeFi tools in the market. We also envision MANTRA becoming a trusted partner for institutions looking to tokenize their assets and join the DeFi movement, which will bring significant liquidity and value into the blockchain ecosystem.
In the future, we expect MANTRA to expand its presence across key global jurisdictions, launching its own DEX, fostering local partnerships and engaging regulatory bodies to ensure sustainable growth.
While the core focus of our business model is to offer a secure, regulatory friendly and scalable L1 for RWA tokenisation projects, the shift towards institutional DeFi and Web3 infrastructure could lead to strategic collaborations with both traditional financial institutions and tech companies, expanding our impact beyond the typical crypto space.
What are Mantra's strategies for community management and increasing user engagement? What tools are you considering using?
Community management is at the heart of MANTRA’s success, and our strategy revolves around fostering engagement, education, and transparency. We’re planning to enhance our current tools and introduce new ways to connect with our community. For instance, Collecting KARMA and our leaderboard is a major focus, offering rewards and airdrops for user participation, staking, and governance involvement. By making DeFi more interactive and rewarding, we hope to attract a broader range of users. Lastly, educational initiatives, such as webinars, AMAs, and in-person events, will remain key pillars of our community strategy, ensuring that all users—from beginners to experts—can grow alongside the MANTRA ecosystem.
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