On the other hand, it should be noted that this is not an easy decision for the company at all. Although investing in BTC could bring huge profits, as in the case of MicroStrategy, it could also work against it for various reasons. Aside from the risk associated with Bitcoin's volatility, other factors could harm the technology company.
These include regulatory uncertainty. So far, there is no clear regulation of cryptocurrencies in the United States, which would cloud the company's risk management prospects. Meanwhile, in other countries where the firm operates, there is also no regulation or even anti-crypto stances.
The latter would lead to a loss of confidence among institutional investors, who would take a cautious stance when it comes to holding or buying Microsoft shares. However, the risks associated with Bitcoin also lie in the decision not to invest. For example, if other companies decide to take advantage of the moment and invest in BTC, Microsoft would be left behind in the long term.
For any company, missing out on the BTC opportunity and having competitors take advantage could be devastating. This is the big dilemma for the tech firm. So far, the company is sticking to its stance of focusing on more traditional assets that allow it to assess potential risks.