The TON token's value soared by approximately 40% to roughly $2.92 following the revenue sharing with channel owners by Telegram's founder Pavel Durov.
In his message on the platform's official channel, Durov stated that starting in March, Telegram's Ad network would begin sharing revenues with channel owners, a move that was reported by CoinDesk on Wednesday.
This decision to profit-share with channel owners will kick off in March, as revealed by Durov. While the wider CoinDesk 20 index (CD20) saw an increase of 2.5%, the TON token, which is native to Telegram's network, experienced a significant rise in its value.
According to Durov's broadcast, Telegram's broadcast channels accumulate a staggering 1 trillion views monthly. However, at present, only 10% of these views are monetized by Telegram Ads – an advertising system developed to respect user privacy.
He further outlined that in March, nearly a hundred new countries would have access to Telegram's Ad Platform, and channel owners in these regions would receive 50% of the revenue generated through ads displayed within their channels.
CoinDesk's attempt to gain confirmation of Durov's statement through Telegram’s official media enquiry channel did not receive a prompt response. However, information on Telegram's website previously indicated plans for revenue sharing with select channel owners.
Transactions, including payments and withdrawals, related to the revenue-sharing program will be processed through the TON blockchain, which originates from the same creators behind Telegram. As of July 2023, Telegram reported a significant user base of 800 million active users per month.
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